Razorfish's Jason Goldberg Headlines Shop.org 2015 Online Merchandising Workshop

NEW YORK, July 20, 2015 /PRNewswire/ -- Razorfish, the world leader in helping global brands drive business transformation, today announced Global Vice President of Commerce Strategy Jason Goldberg will keynote the National Retail Federation's annual Shop.org 2015 Online Merchandising Workshop. The presentation, titled "Solving the Mobile Conversion Gap," will take place Tuesday, July 21 at 10:15 a.m. PDT at the Terrnea Resort in Rancho Palos Verdes, California.  

The three-day workshop will bring together merchandising experts from more than 120 top brands, including Amazon.com Inc., Calvin Klein, Gap, Tory Burch LLC, VF Corporation and more. Marketers will share tactics and proven strategies for improving online merchandising in a multichannel world. Goldberg will join an esteemed group of speakers from brands such as Zappos, The Limited, Vera Bradley, Forrester Research, hybris, lululemon athletica, Inc. and more.

In his keynote presentation, Goldberg will identify the common barriers of mobile conversion and provide actionable insights into ways retailers can drive growth in mobile e-commerce by leveraging psychological triggers that enable purchases.

"Mobile shoppers now represent more than half of all visitors to e-commerce sites," said Goldberg. "While site data indicates that more than 60% of web traffic is from mobile, mobile visitors are three times less likely to purchase, creating a significant missed-revenue opportunity. To acquire and convert this low-hanging fruit, retailers must gain a deeper understanding of how consumers interact with their brand and use that data to build and inform more personalized, engaging mobile user experiences."

Key takeaways of the presentation will include:

• Differences between shoppers' goals on mobile devices and traditional browsers
• The common friction points in a typical mobile checkout
• What the best practices are in mobile e-commerce
• How to leverage mobile to influence in-store purchases

To discuss how to optimize your brand's mobile checkout experience, or to schedule a meeting with Razorfish, contact Wes Breyfogle at [email protected]. This event is not open to the media.  

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency's world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish's team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.

Razorfish. Here for tomorrow.™

About Shop.org
Shop.org, a division of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world's largest most respected retail, technology, research, and consulting companies.

www.shop.org

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SOURCE Razorfish

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