Razorfish Named a Leader in Gartner Inc.'s "Magic Quadrant for Global Digital Marketing Agencies" Three Years in a Row
NEW YORK, Dec. 22, 2014 /PRNewswire/ -- Razorfish, the world leader in helping global brands drive business transformation, announced today that it was named a "Leader" in Gartner's "Magic Quadrant for Global Digital Marketing Agencies" for the third year in a row.
The December 2014 report, authored by Analysts Richard Fouts, Andrew Frank, Martin Kihn, and Jennifer Polk, recognized Razorfish for its strength in digital business and transformation, program management and creativity. Razorfish excels at helping clients find their place in the digital economy by leading with innovation in customer experience, digital commerce, digitalization of products and services and marketing/business transformation.
The report identifies four quadrant descriptions—challengers, leaders, niche players and visionaries—where the digital marketing agencies are evaluated and are positioned based on their ability to execute and completeness of vision in the digital marketing industry. According to the report, digital marketing agencies are responding to demand from "CMOs and digital marketing executives [who] continue to influence and lead strategic growth plans, particularly those available from a connected economy, a new type of agency — which blends business strategy, creative services, experience design and technology."[1]
"We're thrilled that Razorfish is receiving recognition for what we believe is expertise we've witnessed first-hand for years," said Eric Jillard, general manager, Marketing Services at Mercedes-Benz USA, a Razorfish client. "Since Razorfish became our digital AOR, they've delivered innovative content, campaigns and platform development that have deepened consumer engagement and helped to transform our business. We look forward to seeing what's next for the agency and our partnership."
"We're incredibly honored that Gartner has recognized Razorfish as a 'Leader' in the 'Magic Quadrant for Global Digital Marketing Agencies' report for three years in a row," said Shannon Denton, CEO of Razorfish North America. "We believe this distinction solidifies our unwavering investment in the technology, talent and innovation necessary to transform our clients' business."
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency's world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish's team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.
[1] Magic Quadrant for Global Digital Marketing Agencies, Gartner, Inc, December 2014
Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter and Weibo.
Razorfish. Here for tomorrow.™
Media Contact
Shade Vaughn
Razorfish
646.290.8870
[email protected]
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SOURCE Razorfish
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