Ram Truck Brand Contributes to 'Farm Aid 25: Growing Hope for America'

- Ram Truck brand is the exclusive automotive sponsor of "Farm Aid 25: Growing Hope for America" concert

- Ram Truck brand lineup on display for concert attendees

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Sep 30, 2010, 09:00 ET

MILWAUKEE, Sept. 30 /PRNewswire/ -- In support of the timeless partnership between farmer and the pickup truck, the Ram Truck brand is giving back as the exclusive automotive sponsor of "Farm Aid 25: Growing Hope for America" concert in Milwaukee at Miller Park. As the exclusive automotive sponsor of the Sat., Oct. 2, concert, the Ram Truck brand is assisting the Farm Aid organization in its mission to support family farmers in order to provide food that is local, organic and humanely raised.

"Ram Heavy Duty Truck customers use their trucks as work vehicles, many of which are used by family-run farms and hard-working people within the agricultural industry," said Jeff Kommor, Midwest Business Center Director, Chrysler Group LLC. "The Ram Truck brand is proud to be the official vehicle of 'Farm Aid 25: Growing Hope for America,' and we appreciate the hard work and dedication that the American family farm delivers day in and day out."

Concert-goers can participate in the Ram Truck brand experience and learn more about Farm Aid's efforts while attending the live show. The Ram Truck brand lineup will be featured at Miller Park with informative product displays. Product specialists will be available to answer questions and provide additional vehicle information.

Also on site, "Homegrown" concessions will feature food organically produced by local farmers. A "Homegrown Village" of interactive exhibits will offer an education in food and farming. The village features hands-on activities, giving concert-goers a chance to meet farmers and get their hands dirty. Farmers will be on hand to educate attendees on how they are enriching the soil, protecting the water and growing green energy, in addition to producing food. From beekeeping and composting to preserving and seed saving, attendees can learn more about the roots of their food.

The Farm Aid concert is dedicated to American farmers and features music performed by America's premier artists. In its 25th year, the Milwaukee Farm Aid concert will showcase musical performances by legends Willie Nelson, Neil Young, John Mellencamp, Dave Mathews and more. The artists have donated their time, and proceeds from ticket sales will be used to assist the Farm Aid organization in its mission.

About the Ram Truck brand

With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.

Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities.

The Ram Truck brand added to its award-winning truck lineup with the introduction of an all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.

The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.

About Farm Aid

Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $37 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

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SOURCE Chrysler Group LLC