Radius Global Market Research Adds Predictor(TM) to Expanding Suite of Insight-Driven Tools for Marketers

NEW YORK, Feb. 24 /PRNewswire/ -- Radius Global Market Research, a leading global market research firm, recently launched Radius Predictor™ a proprietary tool that integrates consumer tracking data with marketing mix data to evaluate marketing components, tactics and branding strategies.

For marketers looking to optimize their marketing mix, Predictor creates a powerful model that calculates an ideal marketing investment level based on business goals. It also identifies what in the current mix is having the most impact on sales -- providing a dollar value contribution for every element and calculating a true ROI.

"Radius Predictor bridges the fundamental divide that exists in market research today by linking tracking data with marketing mix data," says Chip Lister, managing director of Radius. "This analysis has had a profound impact on our clients' business planning by helping them to identify marketing tactics that are influencing sales and by how much."

Predictor's model can also provide deeper dives into specific marketing components and issues. It can provide valuable guidance for improving advertising content and countering competitive tactics and strategies. It can also help to identify elements of a marketer's operations that trigger increases in consumers' affinity toward their brand.

"Predictor enables our teams to pinpoint individual elements such as aspects of brand imagery and quantify their impact on a brand's relationship with consumers. This knowledge is very powerful for marketers as they fine tune resources," adds Lister.

Radius' Predictor is part of a comprehensive suite of proprietary tools that help marketers address a multitude of development, marketing, and communications issues.

About Radius Global Market Research

Radius Global Market Research (formerly Data Development Worldwide) is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.

The past year was marked by significant growth for Radius. The firm climbed to No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. More information: www.radius-global.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Chip Lister

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=90876

SOURCE Radius Global Market Research

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