Quidsi's Annual "Battle of the Brands" Black Friday Sale Is Back! Consumers Vote Nov. 13 to Save Big $$ on Favorite Brands

JERSEY CITY, N.J., Nov. 13, 2012 /PRNewswire/ -- Quidsi, the e-commerce company making life easier for online shoppers, announced today its 2012 Battle of the Brands, an annual promotion giving consumers the power to choose which products will be discounted 30% this Black Friday/Cyber Monday shopping season.

Starting Tuesday, November 13, consumers have one week to visit the Facebook pages for the seven Quidsi sites participating in Quidsi's Battle of the Brands: Diapers.com, Soap.com, Wag.com, Vine.com, Yoyo.com, Casa.com, and Afterschool.com. Each site's Facebook page will give consumers the opportunity to vote for their favorite products, pitted 1:1 against each other in a series of brand stand-offs. For example, Soap.com's Facebook page will host Neutrogena v. Olay, Duracell v. Energizer, Method v. Mrs. Meyers Clean Day and Cover Girl v. Revlon, among others. 

More than 100 brands will be competing across the seven sites. Fifty winning brands will be selected for 30% off discounts, effective the Wednesday before Thanksgiving (November 21) through Cyber Monday (November 26).  Winners will be announced on November 21 as each site celebrates the winning brands and kick-offs of the sale.

"Last year's Battle of the Brands engaged roughly a quarter million votes," said Vinit Bharara, Quidsi Co-Founder and Chief Operating Officer.  "Since that time, Quidsi has added four new sites, more than doubling our specialty shopping options for families.  We look forward to engaging even more voters in the Battle and in sharing the savings benefits of our Black Friday/Cyber Monday sale.  The best part is that our shoppers will get their favorite brands at great prices without having to wait in long lines or fight for a parking spot."

All who vote in the Battle of the Brands through a Quidsi site Facebook page will be entered to win a family vacation on Carnival Cruise Lines.  If a customer visits all seven Facebook pages to vote, they'll have seven opportunities to enter to win the getaway. Additionally, all shoppers will enjoy Quidsi's brand promise of free 1-2 day delivery on orders of $49 or more, free returns, award-winning 24/7 customer service and the convenience of a shared shopping cart across all Quidsi sites.

About Quidsi Inc.

Quidsi owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home & houseware essentials), Vine.com (green goods), AfterSchool.com (kids sports gear) and Bookworm.com (children's books). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1 to 2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

SOURCE Quidsi, Inc.

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