Quick Start Program Improves Lead Generation for the Complex Sale

RALEIGH, N.C., Jan. 18, 2012  /PRNewswire-iReach/ -- ResponsePoint (www.ResponsePoint.com), a Raleigh North Carolina based marketing agency specializing in Business-to-Business (B2B) lead generation announced today the launch of a new program designed to help organizations quickly increase the quality and quantity of leads within their sales pipeline by re-engaging with past customers and aging prospects. This Quick Start Program is one of a handful of proven and tested packages established by the firm to help streamline the identification of immediately active sales opportunities, while at the same time generating a consistent source of high quality leads for the future.

Developed and tested in concert with its existing Fortune 100 clients, ResponsePoint has packaged this Quick Start marketing program to be affordable to organizations of all sizes. Making this possible are efficiencies gained from more than a decade of experience, and the economies of scale achieved through repetition across multiple clients.

"Our Re-Engagement program has demonstrated its ability to produce high quality leads consistently, but its real value is in supporting the needs of organizations that have a complex sales process," says Brian Gossett, president of ResponsePoint. "For the complex sale to be profitable, organizations need to manage cost and keep sales people focused on closing active deals, while at the same time engaging, educating and moving prospects through the pipeline. Our Quick Start Re-Engagement program uses integrating cross-media technologies, relationship marketing and experienced sales associates to provide a truly personalized customer experience from the initial contact through sales hand-off."

The Quick Start Re-Engagement program has shown average response rates of 5% - 8% even from older lists. Return-on-investment has also been impressive with value for clients well in excess of 25 to 1. (Visit www.ResponsePoint.com/calculators to measure your potential ROI.)

"The ROI for these programs is extraordinary when you consider the minimal program cost and the average value of even a small deal," continues Brian. "That's one of the reasons ResponsePoint made the investment in people and technologies; to support the needs of the complex sale. The proof this works is in our results."

For more information about ResponsePoint's Quick Start Program for Customer and Prospect Re-Engagement or any of their other Quick Start Programs, visit www.ResponsePoint.com/QuickStart or call 800-990-0725.

About ResponsePoint
ResponsePoint specializes in business to business (B2B) lead generation programs that deliver immediate results and long-term success. Our winning formula combines proven database marketing strategies, the latest marketing technologies, innovative creative, and exceptional project management services to build integrated marketing campaigns that result in meaningful relationships with your prospects and customers. Relationships that produce consistently higher response rates, better quality leads and faster ROI. ResponsePoint's headquarters is just outside the Research Triangle Park area of North Carolina.

For More Information:
Call:        800-990-0725
Email:     [email protected]
Online:   www.ResponsePoint.com

ResponsePoint, Inc.
111 Corning Road
Suite 116
Cary, NC 27518

Media Contact: Kevin Campbell ResponsePoint.com, 919.325.0304, [email protected]

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SOURCE ResponsePoint.com