Quaker Is Celebrating National Oatmeal Day By Giving Away One Million Bowls Of Oatmeal Across America

As part of its new "Off You Go" campaign, Quaker is helping people get their day off to a great start

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Oct 28, 2015, 08:00 ET

Quaker believes that everyone should begin each morning prepared for everything that lies ahead, starting with the ideal breakfast - Quaker(R) Oatmeal. That's why as part of the brand's new "Off You Go" campaign, The Quaker Oats Company is giving away up to one million bowls of oatmeal starting tomorrow on National Oatmeal Day to help provide people across the country with the best starts to their days.

Quaker(R) is teaming up with Fuel Up to Play 60, which empowers students to lead change and improve wellness in over 73,000 schools nationwide, and Emmitt Smith, professional football icon and father of five, to help fuel families across the country for the upcoming season

CHICAGO, Oct. 28, 2015 /PRNewswire/ -- Mornings matter. And Quaker believes that everyone should begin each morning prepared for everything that lies ahead, starting with the ideal breakfast – Quaker® Oatmeal. That's why as part of the brand's new "Off You Go" campaign, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is giving away up to one million bowls of oatmeal starting tomorrow on National Oatmeal Day to help provide people across the country with the best starts to their days.

"Each morning is filled with the exciting possibilities of the day ahead – and preparing ourselves to make the most of what the day has in store can make all the difference," said Joe Silverman, senior marketing director, Quaker Foods North America. "For many people, Quaker is synonymous with oatmeal, so we're celebrating National Oatmeal Day by providing one million nourishing starts by giving away one million bowls of delicious Quaker Oatmeal."

To kick off Quaker's one million bowl giveaway, the trusted leader in oats shared warm, tasty thank you breakfasts with some of the people who help families get their days off to a great start. Appreciation breakfasts were served to groups of teachers and day care providers to give them a little love and care for all they do. Video footage captured at these events can be found across Quaker's Facebook, YouTube and Twitter pages.

Starting on National Oatmeal Day (October 29), Quaker will begin to distribute bowls of oatmeal through a variety of ways to reach the one million commitment, including:

Online – Follow @Quaker on Twitter or find Quaker on Facebook for information on how to gift someone – whether it's a family member, friend, co-worker or yourself – a free cup of Quaker oatmeal. October 29 Only. While Supplies Last. Terms Apply.
Commuter Sampling – Street teams will be handing out Instant Quaker Oatmeal cups to morning commuters in select markets across the country including: Boston, Chicago, Los Angeles, New York City, San Francisco and Washington D.C.
Doorstep Drops – Residents will wake up to find Instant Quaker Oatmeal pouches at their doorstep in cities from coast to coast.

Quaker's commitment to give away one million bowls on National Oatmeal Day was inspired by Quaker's recently launched "Off You Go" advertising campaign. The campaign centers on the idea that each day brings new possibilities, and a nourishing breakfast – like Quaker oatmeal – provides the ideal morning start, to help everyone prepare for what's ahead. Following the official launch last month, new advertisements ran across broadcast and digital networks, and campaign content was published on Quaker's social channels.

As one of America's most loved and trusted brands for nearly 140 years, Quaker has been committed to providing nourishing products to families and helping prepare them for each day with the wholesome goodness and energy of 100% whole grain oats. Quaker is dedicated to innovating to meet consumers' evolving needs – including providing convenient, on-the-go products like Quaker Instant Oatmeal Cups – while delivering the classics that they know and love like Quaker Old Fashioned Oats.

To learn more about Quaker's "Off You Go" campaign visit www.QuakerOffYouGo.com. You can also find more information on Quaker's social channels: Facebook, Twitter, Instagram or Pinterest.

Suggested Tweets:

.@Quaker is giving 1 million people around the U.S. a free bowl of oatmeal starting on #NationalOatmealDay. http://bit.ly/offyougo
Send someone a little good w/a free bowl of oatmeal on #NationalOatmealDay! While supplies last. Terms apply. Follow @Quaker to learn more
Celebrate #NationalOatmealDay with a bowl of @Quaker Oatmeal to help start the day off right! http://bit.ly/offyougo

About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit www.pepsico.com.

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