Qorvis Launches Augmented Reality Campaign on Twitter to Promote Cyber Security Awareness Across The Federal Government

DC Represents, Sponsored by Intel, Kicks off with National Cyber Security Awareness Month

WASHINGTON, Oct. 4 /PRNewswire-USNewswire/ -- Qorvis Communications, one of the fastest-growing integrated communications firms in the U.S., today launched an augmented reality campaign on Twitter to promote cyber security across the federal government.

DC Represents is a cyber-security focused campaign backed by Intel (Nasdaq: INTC), the world leader in computing innovation, and targeted at Federal IT decision makers. The campaign kicks off in October to coincide with National Cyber Security Awareness Month and runs through the end of 2010.

The campaign aims to highlight real world issues Federal IT decision makers face to secure their agencies. The centerpiece of the campaign is a microsite where users can download relevant white papers, participate in a dialogue and play "Security Breakout" through augmented reality on campaign t-shirts and stickers that they can receive at events throughout the Washington metropolitan area.

Visit the microsite at dcrepresents.com and follow @dcrepresents on Twitter to join the conversation.

Assets:

-Read our white papers

-What does DC Represent to you?

-Play Security Breakout

-Download DC Represents game logo

-Event calendar

Quotes:

"In support of the Federal IT mission, Intel delivers a trusted foundation for improved platform security," said Nigel Ballard, director of Federal Marketing Intel Americas.  "DC Represents was created to highlight our world-class server to client solutions as well as having a little augmented reality fun while we are at it."

"We believe the Internet is a shared resource and securing it is our shared responsibility," said NCSA executive director Michael Kaiser. "DC Represents is bringing light to the topic of cyber security in a unique way and we're proud to partner with them on this endeavor. Effective cyber security across the Federal Government is critical to our success as an organization."

"When we began our discussions with Intel it was clear they wanted to showcase their cyber security leadership in a unique way across the federal government," said Jason Siegel, Qorvis partner and lead on the Qorvis interactive team. "By leveraging augmented reality and Twitter, we are demonstrating our ability to use the latest technologies and communications channels to help them deliver their message. This campaign should build a strong social conversation around cyber security."

About Qorvis Communications, LLC
Qorvis Communications is one of the nation's largest independent, integrated communications firms. Formed in August 2000 and celebrating its 10-year anniversary, Qorvis provides its clients with expertise in the areas of public relations and media relations, advertising, public affairs, investor relations and financial services communications, grassroots campaigns, interactive communications, web design, social media strategies, and research and opinion surveys. For more information, visit www.qorvis.com, contact [email protected] or follow @qorvis on Twitter.

SOURCE Qorvis Communications

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