PureCars Partners with Contact At Once!, Empowering Dealership Online Chat Operators to Promote a Vehicle's Value Over its Price, Building Consumer Confidence, and Increasing Sales Opportunities

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Feb 08, 2013, 05:00 ET

CHARLESTON, S.C., Feb. 8, 2013 /PRNewswire/ -- PureCars, a leading automotive research company that answers the top concerns of used car shoppers, has integrated exciting new capabilities within the Contact At Once! online chat platform. This integration allows dealerships to engage shoppers by promoting a pre-owned vehicle's value over its price, which can result in increased sales opportunities.

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Chat operators at dealers who subscribe to both PureCars Value Reports and Contact at Once! now have instant access to a complete list of a vehicle's unique value highlights, and are able to effectively build the ultimate value proposition on any used vehicle by conveying the benefits of these powerful talking points.

Chats are initiated by shoppers on the dealer's website, either from a VIN specific used vehicle detail page, or from the PureCars Value Report itself, which is displayed and linked on every detail page. The value highlights of any vehicle are consistently conveyed by the chat operator, which keeps shoppers engaged from the start, the most critical point of the chat.

"When it comes to used vehicle shoppers, an important element in converting a chat conversation into a showroom visit is the ability to demonstrate value in your vehicle immediately," explained John Hanger, CEO of Contact At Once!. "With real-time intelligence provided by PureCars Value Reports, chat operators are armed with powerful value-building attributes of each used vehicle they're discussing, which they can draw on to engage shoppers and better promote and market their inventory."

Jeremy Anspach, PureCars' co-founder and CEO, recognizes the significant opportunity chat provides dealers to build confidence with shoppers while they research vehicles. "Online shoppers are harder to impress than ever. Chat operators can now deliver relevant, comprehensive, value-added information in real-time, and PureCars makes it both easy and possible for dealers to meet the high expectations of shoppers. Dealers are also in the position to focus the conversation from the start, and immediately provide the best value proposition on any used vehicle. This results in a high level of shopper service and satisfaction, along with the dealer's inventory standing out from the competition, which increases sales opportunities."

Contact At Once! chat is user friendly, containing a photo of the chat operator integrated on all PureCars Value Reports. "We take every opportunity to increase dealer engagement with online shoppers," says Anspach. "By incorporating the innovative Contact At Once! chat solution directly within PureCars Value Reports, we provide dealers yet another channel from which to convert website shoppers into showroom visits, and buying customers."

About PureCars

PureCars ignited the concept of "Value Shopping," helping consumers clearly understand the value offered by the vehicles they're considering, while assisting dealerships in effectively promoting the value benefits of their inventory. PureCars Value Reports, found on the websites of the most progressive auto dealers, provide shoppers a complete value-focused overview on any pre-owned vehicle; from local price competitiveness to in-demand optional equipment, vehicle reliability through certification and reconditioning services, and dealership reputation from customer reviews. The PureCars SmartComments tool further promotes these value benefits by pushing powerful custom vehicle comments to all inventory listing sites, including the dealer's own website. Completing the value shopping loop, PureCars Trade-In Reports take just 30 seconds to complete. PureCars asks online shoppers a few simple questions about their trade, and they instantly receive a PureCars Trade-In Report with an estimated value on their vehicle, and the dealership receives a quality trade-in lead.

At PureCars we believe 'Value. It's More Than Just Price,' and our fully automated, cost effective digital products prove this daily at thousands of leading dealerships nationwide. For more information, please visit www.PureCars.com or call us at 877-860-7873.

About Contact At Once!

Contact At Once! pioneered the use of live chat in automotive advertising, enabling more connections between online shoppers and sellers than any other chat provider. More than 12,000 dealers, the world's busiest automotive classified sites, and many automotive manufacturers rely on Contact At Once! to build relationships with potential buyers and increase their return on advertising investments. For more information, please visit www.autodealerchat.com.

SOURCE PureCars