PureCars® Launches Manufacturer CPO Initiative with Hyundai Motor America

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Jan 22, 2015, 10:00 ET

CHARLESTON, S.C., Jan. 22, 2015 /PRNewswire/ -- PureCars^®, the industry leader in relevancy technology, is proud to announce the launch of their latest initiative - customizing key Value Intelligence™ assets for participating manufacturer Certified Pre-Owned ("CPO") programs. Customizations include enhancements to PureCars' existing suite of dealer and consumer products in an effort to increase brand and value awareness for manufacturer CPO programs and to generate consumer awareness surrounding the benefits of buying a factory certified pre-owned vehicle.

PureCars has added incredibly sophisticated technology to the latest release of the PureCars Value Report^® which enables the company to determine the individual monetary value of top vehicle attributes such as "High Trim-Level," "1-Owner," and "Certified," amongst many other top value, option, and reconditioning highlights. Dealers spend hundreds, if not thousands on the certification of a single used vehicle. PureCars' proprietary and intelligent data works to better educate today's car shoppers on the specific value represented in buying a factory certified pre-owned vehicle, and coincides with PureCars' core mission of providing more relevant information to improve the car buying experience.

Hyundai Certified Pre-Owned will be the first manufacturer to launch PureCars' Value Intelligence with brand-customized assets. "It has been great working with Hyundai to launch this initiative, and we are excited to be able to leverage our Value Intelligence technology to help Hyundai improve how their CPO vehicles are marketed," says Jeremy Anspach, PureCars' Co-Founder and CEO.

"Hyundai CPO provides confidence in buying a pre-owned vehicle; and through this partnership with PureCars, online consumers will be further educated on what sets Hyundai Certified Pre-Owned vehicles apart from the rest," said Jose Froehlich, Senior Manager – CPO, Hyundai Motor America.

About PureCars' Manufacturer CPO Initiative
Today, PureCars' Value Intelligence™ includes the award-winning PureCars Value Report^®, PureCars' automated custom vehicle descriptions, SmartComments^®, as well as their SmartResponse™ auto-responder. Before this manufacturer-specific initiative, the Value Report included non-specific branding for vehicles listed as certified, thus there was no differentiation between independent certifications and the manufacturer's certification, or between the OEM programs themselves. With their new OEM initiative, PureCars will replace current generic "Certified" titling and graphics with OEM-specific messaging and branding. Additionally, the Value Report will include a customized section for each OEM showcasing their unique, individual program benefits and the value of their certified pre-owned program to consumers. With the introduction of the Manufacturer CPO Initiative, PureCars will continue in furthering their dedication to simplify and improve the car buying experience for dealers and consumers alike.

About PureCars
Technology drives us. Armed with automotive's most extensive data library, PureCars offers a full suite of digital advertising solutions that move customers from their computer seat to the driver's seat. As a Google Premier SMB Partner, our award-winning technology is flawlessly designed to drive high probability buyers to a dealer's site, optimize traffic once on their site, and convert those customers once in the showroom.

Please visit our website at www.PureCars.com

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SOURCE PureCars