Pure Leaf® Celebrates Its Love Of Tea With New Bagged And Loose Leaf Varieties

Brand's Passion for Realness Extends Into 10 Hot and Iced, Long-Leaf Tea Options Now Available Nationwide

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Oct 18, 2016, 08:00 ET

ENGLEWOOD CLIFFS, N.J., Oct. 18, 2016 /PRNewswire/ -- To celebrate its love of tea, Pure Leaf® announced today its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas. Available nationwide in 10 hot and iced varieties, Pure Leaf's range of new long-leaf teas share the brand's passion for realness by giving tea lovers the most genuine tea experience, from steep to sip.

Pure Leaf Celebrates Its Love of Tea with New Bagged and Loose Leaf Varieties

"We at Pure Leaf believe that the most delicious tea is real tea, simply picked, rolled and crafted from sustainably grown leaves," said George Hamilton, Tea Director at Unilever. "We have poured all of our expertise into this new range, which we hope people will enjoy drinking as much as we do."

Pure Leaf's delicate tea leaves are kept long, then simply picked, rolled and expertly crafted with real fruit pieces, petals and herbs, allowing the natural tea essence to shine through. To ensure an exceptional and authentic taste experience, Pure Leaf offers single-source tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia and Sri Lanka. Pure Leaf's uniquely transparent packaging reveals the masterful tea blends and lets the quality of the ingredients speak for themselves.

Available in 16-count jars, Pure Leaf bagged teas are offered in seven varieties—Black Tea with Vanilla, Chai Tea, Green Tea with Mint, Iced Classic Black Tea, Iced Black Tea with Peach, Iced Black Tea with Raspberry, and Iced Green Tea with Citrus. Pure Leaf loose teas are offered in three varieties—English Breakfast Black Tea and Iced Classic Black Tea, both available in 4.7-oz. jars, and Gunpowder Green Tea, available in 5.8-oz. jars.

The new bagged and loose teas join the popular Pure Leaf brand, comprised of Pure Leaf Iced Tea and Pure Leaf Tea House Collection, and are manufactured and distributed by Unilever, the number-one tea buyer in the world. All products are available nationwide on Amazon.com and in grocery stores, mass market retailers and select club stores.

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States—generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://brightfuture.unilever.us

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SOURCE Unilever