Public's Perception Of Clinical Trials Presented At Seminar Sponsored By inVentiv Clinical Trial Recruitment Solutions

PRINCETON, N.J., June 2, 2014 /PRNewswire/ -- inVentiv Clinical Trial Recruitment Solutions (iCTRS), created to accelerate trials, in collaboration with The Center for Information and Study on Clinical Research Participation (CISCRP) has released the results of research showing public perceptions of clinical trials has improved – good news for companies hoping to recruit for a trial.

The results of the global research conducted by CISCRP were released at a half-day, invitation-only seminar sponsored by iCTRS for pharmaceutical and biotechnology companies in Princeton, NJ. 

The forum, which drew dozens of industry leaders from top life sciences companies, was designed to help sponsor organizations improve volunteers' experience in clinical trials.

"Since the last assessment of the public's perception of, and experiences in, clinical trials eight years ago, we've seen marked improvements in public perceptions about clinical research and participation," said CISCRP's Founder and Board Chair Ken Getz.  "The study also identified a number of significant age-related and regional differences in knowledge and perspectives which suggest opportunities to improve public and patient engagement initiatives."

According to the CISCRP study, the percentage of people who learn of clinical research from family members is almost three times higher in Latin America than in North America. And, patients in the Asia-Pacific region are less than half as likely as patients in North America to continue participating in a clinical research study because they feel obligated to do so.

Jim Kremidas, Senior Vice President of Patient Recruitment at iCTRS and a member of the CISCRP Board of Advisors, discussed how a better understanding of the patient and caregiver perspective can improve patient recruitment and retention in trials.

"The basis for successfully engaging patients is understanding them," he maintained. "Through conducting behavioral research, we can gain insights into people's decision-making processes, motivational drivers and influencers - all of which inform the success of a study's outreach strategy and communication plan."

Kremidas presented case studies demonstrating how behavioral science has been used by progressive companies to both speed enrollment and improve patient retention in trials. By relying on behavioral data to guide message development, sponsors and CROs can engage prospective subjects by using the most effective language, content, creative angle, and channels.

Throughout the seminar attendees exchanged opinions and discussed ways to ensure that study volunteer motivations and needs are a central consideration in clinical research design and execution.

The CISCRP 2013 Perceptions and Insights Study gathered responses from nearly 6,000 patients and the public worldwide. The results are published in five reports, available for download from CISCRP at https://www.ciscrp.org/programs-events/research-and-studies/perceptions-and-insights/. The Center is a nonprofit organization dedicated to educating and informing the public, patients, medical/research communities, the media, and policymakers about clinical research and the role each party plays in the process. inVentiv Health is a proud financial supporter of CISCRP and an advocate of its mission.

More information on the discipline of using behavioral research to improve patient engagement, is available within a related white paper, "The Voice of the Patient: Using Behavioral Science to Engage Clinical Trial Participants".  This white paper can be downloaded by visiting http://www.inventivhealth-ictrs.com/newsroom/publication-library/.

About inVentiv Health

inVentiv Health, Inc. is a life science knowledge and services company purpose-built for the new healthcare marketplace. inVentiv has created a new model by converging a vast range of essential services to fully align with our clients' development and commercialization goals. With more than 12,000 employees supporting clients in 70 countries, our global scale and broad expertise make us an attractive strategic partner for companies seeking to get medicines to patients in a complex operating, regulatory and reimbursement environment.  inVentiv Health's clients include more than 550 life sciences companies, including all 20 of the largest biopharmaceutical companies in the world. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. inVentiv Health transforms promising ideas into commercial reality for the financial success of our clients and the delivery of better treatments to patients worldwide. For more information, visit www.inVentivHealth.com.

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SOURCE inVentiv Health

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