Protein Bar Market size to grow at a CAGR of 8.1% from 2022 to 2027, Driven by the rising product innovations in protein bars - Technavio

NEW YORK, April 14, 2023 /PRNewswire/ -- The protein bar market size is set to grow by USD 1,920.42 million from 2022 to 2027 and register a CAGR of  8.1%, according to Technavio's latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Technavio offers in-depth market insights about market size and other key parameters that assist global businesses to obtain growth opportunities. Read Sample PDF Report

The report also covers the following areas:

• Protein Bar Market size
• Protein Bar Market trends
• Protein Bar Market industry analysis

Protein Bar Market 2023-2027: Segmentation

The protein bar market is segmented by:

• Distribution Channel 
• Supermarkets And Hypermarkets
• Convenience Stores
• Drug Stores
• Others
• Geography 
• North America
• Europe
• APAC
• South America
• Middle East And Africa
• The market share growth by the medium protein bar segment will be significant for the market growth during the forecast period. Typically, protein content is used to classify protein bars. A medium protein bar is one that contains between 16 and 25 grams of protein. These bars are high in protein and low in carbohydrates. Athletes competing in sports, and bodybuilders make up the majority of consumers of medium protein bars. In addition, people who exercise for more than two hours per day or who are following a weight loss program need medium protein bars. The global market for protein bars is dominated by fitness-conscious consumers and professional athletes. Some examples of medium protein bars include Nestle's OPTIFAST Bars and Abbott's ZonePerfect Classic Bars. During the forecast period, the growth of the medium protein bar segment of the global protein bar market will be driven by the growing popularity of healthy snacks and the growing awareness of health among customers.

Protein Bar Market 2023-2027: Vendor Analysis and Scope

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Some of the major vendors of the protein bar market include Abbott Laboratories, Bright Lifecare Pvt. Ltd., EAT Anytime, General Mills Inc., Glanbia plc, Hormel Foods Corp., Kellogg Co, Lotus Bakeries NV, Mars Inc., Mondelez International Inc., Nestle SA, NuGo Nutrition, O T E Sports Ltd., PepsiCo Inc., Post Holdings Inc., Premier Nutrition Co. LLC, Prinsen BV, PROBAR LLC, The Balance Bar Co., and Torq Performance Nutrition. To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market.
Vendor Offerings

• Abbott Laboratories - The company offers protein bars namely Glucerna Snack Bars.
• EAT Anytime - The company offers protein bars such as berry blast bars and orange bars.
• General Mills Inc. - The company offers protein bar namely Cinnamon Toast Crunch protein bar.

The protein bar market is fragmented, and the degree of fragmentation will accelerate. The increasing demand for sports nutrition will offer immense growth opportunities. However, the Easy availability of substitutes will hamper the market growth.

Protein Bar Market 2023-2027: Market Dynamics

Leading Drivers

• One of the major drivers fueling the growth of the protein bar market is the rising demand for sports nutrition.
• Due to an expanding customer base that includes professional athletes and fitness enthusiasts, the global sports nutrition industry is experiencing significant growth. The athlete's basic energy requirements are met by a well-balanced diet that includes carbohydrates, dietary protein, dietary fat, vitamins, and minerals.
• Sports supplements like shakes, protein bars, and other beverages are also consumed on a regular basis. In addition, recreational athletes are regarded as casual users, whereas professional athletes are regarded as core users.
• Energy bar clients who take part in dynamic societies are viewed as "way of life" clients, and the people who put resources into innovation-based arrangements, for example, applications, trackers, and wearables, are viewed as portable buyer clients.
• Sports nutrition vendors can now offer a wide range of nutritional products, such as protein bars, to their end-consumers in a more personalized way and such offering leads to expansion of the customer base.

Latest Trends

• An emerging trend in the protein bar market that is expected to drive the market growth during the forecast period is increasing sales of energy bars through online retailing.
• Protein bars, which come packaged as healthy food, are increasingly being purchased online from traditional food retailers as well as online retailers. Online sales of packaged nutritious foods like energy bars, have greatly increased as a result of the growing number of mobile consumers (users of health and wellness apps, trackers, and wearables). The present wellness aficionados are searching for advantageous choices while looking for sustenance. Walmart Inc. (Walmart), Tesco Plc (Tesco), and Honestbee Pte. are examples of online grocery retailers. Ltd. (Honestbee) is selling protein bars to people in the area. Protein bars are another product that the online pharmacy Walgreens Co. (Walgreens) sells under its fitness and nutrition section.
•  As a result, the market is expected to expand during the forecast period due to rising online sales of protein bars.

Key Challenges

• The easy availability of substitute products is a major challenge that is expected to hamper the market growth of protein bars during the forecast period.
• Protein cookies, protein powders, protein shakes, protein-fortified drinks, and other snack bars are protein bar alternatives. Protein bars are made to give people a quick boost of energy. The younger generation now considers physical and outdoor activities to be more of a luxury.
• When consumers travel, participate in outdoor activities, physical activities, and sports, they seek food that is both functional and useful, particularly a variety of snack bars.
• Consumers frequently lack product information, particularly regarding the composition of various protein bar brands. Shoppers with higher weight files are not proposed to take protein bars for fast appetite fulfillment. In this manner, protein bars are professed to have antagonistic well-being impacts for some unacceptable client bunch.

To get more insights about the drivers, trends, and challenges, buy now!

Protein Bar Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist protein bar market growth during the next five years
• Estimation of the protein bar market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the protein bar market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of protein bar market vendors

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Key Topics Covered:  

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global protein bar market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global protein bar market 2017 - 2021 ($ million)

• 4.2 Product type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product type Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product Type

• 6.1 Market segments
• Exhibit 30: Chart on Product Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product Type - Market share 2022-2027 (%)

• 6.2 Comparison by Product Type 
• Exhibit 32: Chart on Comparison by Product Type
• Exhibit 33: Data Table on Comparison by Product Type

• 6.3 Medium protein bar - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Medium protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Medium protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Medium protein bar - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Medium protein bar - Year-over-year growth 2022-2027 (%)

• 6.4 Low protein bar - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Low protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Low protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Low protein bar - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Low protein bar - Year-over-year growth 2022-2027 (%)

• 6.5 High protein bar - Market size and forecast 2022-2027 
• Exhibit 42: Chart on High protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on High protein bar - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on High protein bar - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on High protein bar - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product Type 
• Exhibit 46: Market opportunity by Product Type ($ million)
• Exhibit 47: Data Table on Market opportunity by Product Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 50: Chart on Comparison by Distribution Channel
• Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Supermarkets and hypermarkets - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)

• 7.4 Convenience stores - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Convenience stores - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Convenience stores - Year-over-year growth 2022-2027 (%)

• 7.5 Drug stores - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Drug stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Drug stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Drug stores - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Drug stores - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027 
• Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Distribution Channel 
• Exhibit 68: Market opportunity by Distribution Channel ($ million)
• Exhibit 69: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027 
• Exhibit 107: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027 
• Exhibit 111: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Abbott Laboratories
• Exhibit 123: Abbott Laboratories - Overview
• Exhibit 124: Abbott Laboratories - Business segments
• Exhibit 125: Abbott Laboratories - Key news
• Exhibit 126: Abbott Laboratories - Key offerings
• Exhibit 127: Abbott Laboratories - Segment focus

• 12.4 EAT Anytime
• Exhibit 128: EAT Anytime - Overview
• Exhibit 129: EAT Anytime - Product / Service
• Exhibit 130: EAT Anytime - Key offerings

• 12.5 General Mills Inc.
• Exhibit 131: General Mills Inc. - Overview
• Exhibit 132: General Mills Inc. - Business segments
• Exhibit 133: General Mills Inc. - Key news
• Exhibit 134: General Mills Inc. - Key offerings
• Exhibit 135: General Mills Inc. - Segment focus

• 12.6 Glanbia plc
• Exhibit 136: Glanbia plc - Overview
• Exhibit 137: Glanbia plc - Business segments
• Exhibit 138: Glanbia plc - Key offerings
• Exhibit 139: Glanbia plc - Segment focus

• 12.7 Hormel Foods Corp.
• Exhibit 140: Hormel Foods Corp. - Overview
• Exhibit 141: Hormel Foods Corp. - Business segments
• Exhibit 142: Hormel Foods Corp. - Key news
• Exhibit 143: Hormel Foods Corp. - Key offerings
• Exhibit 144: Hormel Foods Corp. - Segment focus

• 12.8 Kellogg Co
• Exhibit 145: Kellogg Co - Overview
• Exhibit 146: Kellogg Co - Business segments
• Exhibit 147: Kellogg Co - Key news
• Exhibit 148: Kellogg Co - Key offerings
• Exhibit 149: Kellogg Co - Segment focus

• 12.9 Lotus Bakeries NV
• Exhibit 150: Lotus Bakeries NV - Overview
• Exhibit 151: Lotus Bakeries NV - Product / Service
• Exhibit 152: Lotus Bakeries NV - Key offerings

• 12.10 Mars Inc.
• Exhibit 153: Mars Inc. - Overview
• Exhibit 154: Mars Inc. - Product / Service
• Exhibit 155: Mars Inc. - Key offerings

• 12.11 Mondelez International Inc. 
• Exhibit 156: Mondelez International Inc. - Overview
• Exhibit 157: Mondelez International Inc. - Business segments
• Exhibit 158: Mondelez International Inc. - Key news
• Exhibit 159: Mondelez International Inc. - Key offerings
• Exhibit 160: Mondelez International Inc. - Segment focus

• 12.12 Nestle SA
• Exhibit 161: Nestle SA - Overview
• Exhibit 162: Nestle SA - Business segments
• Exhibit 163: Nestle SA - Key news
• Exhibit 164: Nestle SA - Key offerings
• Exhibit 165: Nestle SA - Segment focus

• 12.13 O T E Sports Ltd.
• Exhibit 166: O T E Sports Ltd. - Overview
• Exhibit 167: O T E Sports Ltd. - Product / Service
• Exhibit 168: O T E Sports Ltd. - Key offerings

• 12.14 PepsiCo Inc.
• Exhibit 169: PepsiCo Inc. - Overview
• Exhibit 170: PepsiCo Inc. - Business segments
• Exhibit 171: PepsiCo Inc. - Key news
• Exhibit 172: PepsiCo Inc. - Key offerings
• Exhibit 173: PepsiCo Inc. - Segment focus

• 12.15 Post Holdings Inc.
• Exhibit 174: Post Holdings Inc. - Overview
• Exhibit 175: Post Holdings Inc. - Business segments
• Exhibit 176: Post Holdings Inc. - Key offerings
• Exhibit 177: Post Holdings Inc. - Segment focus

• 12.16 PROBAR LLC
• Exhibit 178: PROBAR LLC - Overview
• Exhibit 179: PROBAR LLC - Product / Service
• Exhibit 180: PROBAR LLC - Key offerings

• 12.17 Torq Performance Nutrition 
• Exhibit 181: Torq Performance Nutrition - Overview
• Exhibit 182: Torq Performance Nutrition - Product / Service
• Exhibit 183: Torq Performance Nutrition - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 184: Inclusions checklist
• Exhibit 185: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 186: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 187: Research methodology
• Exhibit 188: Validation techniques employed for market sizing
• Exhibit 189: Information sources

• 13.5 List of abbreviations 
• Exhibit 190: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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