Protect The Body, Free The Soul: Turtle Wax "Breaks Out" In 2015 With New Ad Campaign
Chicago-area Turtle Wax develops campaign focused on tapping into the emotional side of driving
CHICAGO, April 2, 2015 /PRNewswire/ -- A new action-packed, high-intensity ad campaign from Turtle Wax, developed by advertising agency O'Keefe, Reinhard & Paul, is screeching into cinemas and TV screens across the country starting today. With a powerful and emotional message of freeing your car by getting it on the road, "Break Out" is more action film than commercial, and is a first of its kind for the 70+ year-old Chicago-area company.
"Turtle Wax has been part of pop culture for decades," said Sandy Kolkey, chief marketing officer, Turtle Wax. "But Turtle Wax isn't only your dad's car wax. We've developed this campaign to appeal to the audience of car lovers who are passionate about their cars. No matter what kind of car you have, you deserve to feel great owning it and driving it. That's where Turtle Wax comes in."
Grounded in consumer insights and research, the campaign was developed with the notion that cars are not meant to sit idly and collect dust. They are meant to roar and screech and skid and speed. They are meant to be driven. "Break Out" features two heroines – a green Camaro and a liberator – someone who understands and embodies the campaign message. The ultimate takeaway: when you "protect the body" with Turtle Wax, you can "free the soul" for you and your car.
To check out the campaign and learn more, visit www.TurtleWax.com
FREE THE SOUL ADVENTURE EXPERIENCE
Turtle Wax is encouraging car lovers to free their soul this summer. Starting May 1, adventurers who take a photo and share with the hashtag #FreeTheSoul are entered to win the entire line of new Turtle Wax ICE with Smart Shield Technology™ and road trip ready gift card. One lucky winner will receive the ultimate "Free the Soul" adventure including a road-trip adventure pack and trip valued at approximately $4,000. Visit Turtle Wax on Facebook, Twitter and Instagram starting May 1 for more details.
PROTECT THE BODY WITH SMART SHIELD
The new "Break Out" campaign also introduces new Turtle Wax ICE with Smart Shield Technology™. The line was developed by Turtle Wax using advanced scientific polymer engineering and features six core products that work in tandem. With each product used, interlocking polymers increase the level of shine and protection, maximizing your car care results.
Car lovers can use any combination of Smart Shield products to add a Lasting Diamond Brilliance™ to their car's finish. Start off with the ICE® Wash & Wax, the first step in any car care routine. Next comes ICE® Shine Lock™ Sealant, the foundation of the system, delivering 12 months of protection in just 15 minutes. ICE® Liquid & Paste Wax provide an added layer of protection for your car that deepens the lasting, reflective shine. ICE® Spray Wax is the longest lasting premium spray wax from Turtle Wax. All it takes is 10 additional minutes for a boost in protection. Use ICE® Detailer for quick clean-ups to remove light dust and fingerprints in between washes.
To learn more, check out Turtle Wax ICE with Smart Shield Technology how-to videos at www.TurtleWax.com/Products/ICE.
About Turtle Wax
Turtle Wax believes cars are meant to be driven. They should roar, screech and skid. And no matter the make, model or year, you deserve to feel great owning and driving your car. For the past 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever changing needs of car enthusiasts and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries. When you "protect the body" with Turtle Wax, you can "free the soul" for you and your car.
Love Turtle Wax products, or have comments? Post a review online directly on www.TurtleWax.com. And don't forget to follow us on Facebook, Twitter and Instagram to stay up to date with the latest and greatest from Turtle Wax.
Media Contact
Maureen Murray
312.396.4390
[email protected]
SOURCE Turtle Wax
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