Programmatic Advertising Spending Market size to increase by USD 433.7 billion between 2022 to 2027, Adform AS, Adobe Inc., Alphabet Inc. and more among key companies - Technavio

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- The programmatic advertising spending market size is expected to grow by USD 433.7 billion from 2022 to 2027. In addition, the growth momentum of the market will progress at a CAGR of 32.23% during the forecast period, according to Technavio. High penetration of digital advertising is notably driving the programmatic advertising spending market. However, factors such as low transparency in the market may impede market growth. The market is segmented by Application (Open auction, Automated guaranteed, Invitation only, and Unreserved fixed rate ), Display Type (Mobile and Desktop), and Geography (North America, APAC, Europe, South America, and Middle East and Africa). The report offers an up-to-date analysis of the market, and to know the exact growth variance and the Y-O-Y growth rate, Request a Sample Report.

We provide a detailed analysis of 20 companies operating in the programmatic advertising spending market including  Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc. 

Programmatic Advertising Spending Market 2023-2027: Company Analysis

Adform AS: The company offers programmatic advertising solutions such as Adform FLOW, Ad server, and demand side platform. This report provides a full list of key companies, their strategies, and the latest developments. Buy Now for detailed company information

Programmatic Advertising Spending Market 2023-2027: Segmentation

• Application
• The open auction segment will be the largest contributor to market growth during the forecast period. An open auction is a public sale wherein publishers allow buyers to participate. Buyers can assess the available inventory and bid accordingly. The growth of this segment is attributed to factors such as the increasing number of vendors venturing into the digital segment, which enables publishers to get the best price for their inventory through open auctions.
• Display Type (Mobile and Desktop).

Geography 

• North America is estimated to contribute 34% to the growth of the global market during the forecast period. The growth of the programmatic advertising spending market in North America is due to the mature technological market in the region that drives the market. Furthermore, the region offers a potential market for several brands with a better chance of monetizing their advertisements.

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a PDF Sample Report

Programmatic Advertising Spending Market 2023-2027: Key Highlights

• Historic Market Size 2017-2021
• CAGR of the market during 2023-2027
• Detailed information on factors that will assist programmatic advertising spending market growth during the next five years
• Estimation of the programmatic advertising spending market size and its contribution to the parent market
• Forecasts on upcoming trends and changes in consumer behavior
• The growth of the programmatic advertising spending market
• Analysis of the competitive landscape and detailed information on companies
• Comprehensive details of factors that will impede the growth of programmatic advertising spending market companies

Related Reports:

The demand side platforms (DSP) for programmatic advertising market share is expected to increase by USD 473.66 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 9.48%.

The digital advertisement spending market sizre is expected to increase by USD 523.45 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 17.47%.

ToC:

Executive Summary

Market Landscape

Market Sizing

Historic Market Sizes

Five Forces Analysis

Market Segmentation by Application

Market Segmentation by Display Type

Market Segmentation by Geography

Customer Landscape

Geographic Landscape

Drivers, Challenges, & Trends

Company Landscape

Company Analysis

Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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