Prime Outlets Hosts Foursquare Stalk the Stylist & Fashion Dash Events

BALTIMORE, Aug. 4 /PRNewswire/ -- In an industry-defining effort to engage and communicate with shoppers via social media channels, Prime Outlets, a portfolio of outlet shopping destinations across the U.S., will host an innovative Foursquare Fashion Dash event at 19 of its centers Saturday, Aug. 14.

The one-day-only event will reward shoppers who check-in via Foursquare at participating stores with exclusive discounts and additional savings up to 20 percent off purchases beyond the up to 65 percent off regular retail prices Prime Outlets' stores offer every day.  Participating merchants include Michael Kors, kate spade, Juicy Couture, Zegna, Kenneth Cole, Cole Haan, Saks Fifth Avenue OFF 5TH, among many more.

In addition to its Foursquare Fashion Dash, Prime Outlets – San Marcos, Prime Outlets – St. Augustine and Prime Outlets - Williamsburg will also host Stalk the Stylist, a hide-and-go-chic game secretly positioning a celebrity fashion expert inside four stores.  Shoppers in "haute pursuit" can locate the stylist to win fashion giveaways by checking in to Prime Outlets and viewing the posted tips for a schedule of stylist locations between 11:00 a.m. – 1:30 p.m.  

Prime Outlets' team of celebrity fashion experts include:

• Prime Outlets – Williamsburg: James Aguiar, fashion expert and host of "Full Frontal Fashion," "Where D'Ya Get That?" and "Style Court."
• Prime Outlets – San Marcos: Mark-Alan Harmon, known for dressing Hollywood elite and regular appearances on the Style Network.
• Prime Outlets – St. Augustine: Lilliana Vasquez, prominent stylist known for hosting "Style Check," "AMC Date Night," and "That's So New York."

According to Prime Retail's Senior Vice President of Marketing Karen E. Fluharty, Prime Outlets decided to host Fashion Dash and Stalk the Stylist to engage and reward shoppers.

"We know that savvy, fashion-forward shoppers tend to be tech-savvy as well, using both the Internet and social media tools to learn the latest in fashion news as well as information about savings opportunities from their favorite designers and name-brands," said Prime Outlets Senior Vice President of Marketing Karen E. Fluharty.  "Our Fashion Dash and Stalk the Stylist events are designed to reward our loyal, 'in-the-know' customers with exclusive discounts using an exciting and innovative medium."

Visit www.primeoutlets.com to find the nearest participating center and a list of exclusive store discounts and savings.

About Prime Outlets

Headquartered in Baltimore, Md., Prime Outlets owns and operates 21 outlet shopping centers in the U.S.  Spanning more than 8 million square feet throughout major United States markets, Prime Outlets is home to more than 400 leading designer and name-brands such as Gucci, Giorgio Armani, Burberry, kate spade, Michael Kors, St. John, Juicy Couture, Stuart Weitzman, Saks Fifth Avenue OFF 5TH and Neiman Marcus Last Call.  The company's retail outlets serve major markets including Orlando, Pittsburgh, Washington, D.C., Austin/San Antonio, Texas, Jacksonville/St. Augustine, Fla. and Williamsburg, Va., among many more.  The company currently has two new ground-up projects in development: Prime Outlets – Grand Prairie, serving the Dallas/Fort Worth metro area, and Prime Outlets – Livermore Valley, serving the San Francisco Bay region.  For more information, please visit www.primeoutlets.com.  On December 8, 2009, the company entered into a definitive agreement with Simon Property Group to acquire its portfolio of outlet center properties.

SOURCE Prime Outlets

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