Pretzelmaker(R) Wants You to 'Sing for Your Snack' This National Pretzel Day!

ATLANTA, March 31 /PRNewswire/ -- Pretzelmaker®/Pretzel Time® announced today that the company will once again host a National Pretzel Day celebration on April 26 at its 300 stores across the country*. This year the company is putting a new "twist" on the holiday by asking customers to "sing for your snack."

To mark this festive day, customers are encouraged to visit their local Pretzelmaker on National Pretzel Day, sing a snippet from a song of their choice and receive a FREE soft pretzel (with or without salt). Patrons who prefer not to sing won't go hungry – they can simply say "National Pretzel Day" to receive their free pretzel. The event is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Pretzelmaker is also providing a way for customers to share their singing talents with the world by uploading a short video clip of themselves singing their own original songs to www.pretzelmaker.com for a chance to win a $50 iTunes gift card weekly. Pretzel fans needing inspiration can check out the recent "4 Buck Hook Up" music video produced by St. Louis teen Goofy Boi on the Web site. The sweepstakes launches today with the redesign of www.pretzelmaker.com and will end May 16.

"National Pretzel Day has become a favorite annual celebration for our brand and we're excited to add some extra energy with the 'sing for your snack' element," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The holiday is a fun way to recognize and celebrate pretzels as one of America's favorite, and most versatile, snacks."

To find a participating Pretzelmaker location near you visit www.nationalpretzelday.com. To stay up to date on all of Pretzelmaker's products and promotions, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com or become a fan of the brand on Facebook.

* Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. stores. No purchase necessary. No cash value.

About Pretzelmaker® & Pretzel Time® (www.pretzelmaker.com)

Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with approximately 360 stores worldwide.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

SOURCE NexCen Brands, Inc.