PR Newswire's MultiVu Division Wins PR Daily Video Award

"Anchor It!", a PSA urging parents to anchor furniture, named Best Safety Video in 2015 awards

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May 25, 2016, 01:07 ET

NEW YORK, May 25, 2016 /PRNewswire/ -- Emotions play a large role in how we remember messages—and, more importantly, how we act on them. When a message can save lives, inspiring action is critical. This concept was the driving force behind "Anchor It!", a Public Service Announcement created by MultiVu, and winner of the 2015 PR Daily Video Award for "Best Safety Video."

"Anchor It!", the 60-second PSA for The U.S. Consumer Product Safety Commission (CPSC), was created to raise awareness of the importance of anchoring furniture to prevent falls. The video features emotional interviews with three mothers, each of whom lost a child to tipped furniture.

"It is an honor to help clients like the U.S. Consumer Product Safety Commission share such powerful messages through video," said Kevin West, Senior Vice President, MultiVu. "I am proud of this prestigious recognition from PR Daily, as this award underscores our commitment to producing content with impact."

The 60-second PSA for The U.S. Consumer Product Safety Commission (CPSC) was created to raise awareness of the importance of anchoring furniture to prevent falls. The video features emotional interviews with three mothers, each of whom lost a child to tipped furniture.

"MultiVu is honored to have been given the opportunity to produce such an impactful PSA for the U.S. Consumer Product Safety Commission," said Larry Cardarelli, Vice President, MultiVu Production. "What our team created is effective at driving awareness—awareness that can save lives."

Visit PR Daily to learn more about MultiVu's award-winning work here: http://bit.ly/1U421Xh.

About MultiVu Creative Services
MultiVu, PR Newswire's award-winning and experienced multimedia production, distribution and media strategy group, can produce and strategically place compelling content across multiple platforms that drives engagement and deliver results. To learn more about MultiVu's strategic and creative services, including video production, satellite media tours, and strategic media placement and distribution, click here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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