PR Newswire's Michael Pranikoff to Discuss Modern Communications During October 14th Presentation at PRSA 2012 International Conference

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- As the pace of media accelerates  and earned media climbs in value, modern communicators must quickly adapt, react and redefine their PR and marketing strategies so that they constantly provide value to their audiences, drive behavior and influence outcomes.  They must be agile in their execution.

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To put this concept into context, PR Newswire representatives will be available at the PRSA 2012 International Conference to consult with public relations professionals about their current communications strategies.  They will discuss the benefits of the agile communications cycle which is built on consistently listening to online conversations, targeting of traditional and social influencers, creating high-quality, relevant content and broadly syndicating content on an ongoing basis.

During the conference, PR Newswire will also gauge the pulse of communicators; inviting conference attendees to share thoughts on the evolution of the industry and submit their definition of Modern PR.  Participants are encouraged to join a conversation on Twitter and share their answers using hashtag #PRis.  Furthermore, attendees that pick up a PR Newswire's "I Heart PR" pin will have the opportunity to win one of four Kindles.  Visit PR Newswire's booth, Booth #14, to learn more. 

PR Newswire's Global Director of Emerging Media, Michael Pranikoff, will also address participants on Sunday, October 14^th, from 4:45 to 6:00 pm.  During his presentation, entitled "The New Rules For Modern Communication - Why the Next Big Trend in PR is Agile Engagement," Michael will discuss the implications of the new paid, owned and earned  media model and how success in this converged landscape is fueled by content.

The PRSA 2012 International Conference, hosted by the Public Relations Society of America, is the largest gathering of public relations professionals in the world.  The conference, which will be held October 14^th through 16^th at the Marriott Marquis, San Francisco, CA, will bring together over 1,000 communications professionals to hear from leading thought leaders from Twitter, Pandora, MSNBC and many more.

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About PR Newswire 
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts: 
Rachel Meranus 
Vice President, Marketing and Communications 
PR Newswire 
+1.201.360.6776 
[email protected]

Meryl Serouya 
Marketing and Communications Associate 
PR Newswire 
+1.201.360.6009 
[email protected]

SOURCE PR Newswire Association LLC