PR Newswire White Paper Discusses the Importance of Implementing a PR Plan to Drive ROI

NEW YORK, Nov. 18, 2015 /PRNewswire/ -- With the roles of PR professionals expanding, it is more important than ever to create a PR plan tailored to meeting the public's increasing demand for relevant content.  As part of a comprehensive public relations strategy, the modern press release is more dynamic--included images, video, and social media encourage audience engagement and sharing to drive brand awareness.

PR Newswire's recent white paper High-Impact PR Planning that Drives ROI & Supports Demand Generation explains the importance of identifying the stories and messages a brand can share to foster engagement, and how to implement a marketing plan that demonstrates ROI.

Topics discussed in the white paper include:

• How to identify your brand's stories and determine which content to promote;
• Choosing content platforms and creating a content calendar;
• Establishing performance metrics and setting goals to measure ROI.

Creating a content promotion strategy that incorporates blog posts, social media, images, and videos requires time and planning. Learn how to create an effective PR plan--from identifying stories to implementing performance metrics--by downloading our white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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