PR Newswire Shares Guide to Connecting Product Marketing and Demand Generation

NEW YORK, June 14, 2016 /PRNewswire/ -- Product marketing and demand generation are often viewed as completely separate functions. While this may be true at first glance, the two should be working in tandem and collaborating to nurture prospects and customers.

This PR Newswire white paper, Connecting Product Marketing and Demand Generation, explores the importance and value of connecting these two marketing roles, while also looking at how to align and develop the relationship between product marketing and demand generation.

This guide covers implementable steps to take in order to develop this crucial relationship, including:

• Creating and sharing goals to align product marketing and demand generation;
• Determining and implementing the right tools; and
• Finding the right balance of data-sharing.

Creating a strong relationship between product marketing and demand generation is mutually beneficial and will result in better outcomes for both teams as well as the business overall. For a detailed look at how to connect your product marketing and demand generation teams to reach your strategic objectives, download the white paper here: http://prn.to/1WBQzpK.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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SOURCE PR Newswire Association LLC

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