PR Newswire Releases White Paper Exploring Role of Earned Media in Inbound Marketing

NEW YORK, June 18, 2015 /PRNewswire/ -- Earned media has traditionally been a powerful tool in measuring the success of a communications program. There's no doubt that its value is immense: Earned media amplifies your brand's story and builds strong consumer trust through credible third-party content.

According to PR Newswire's white paper Get Credible: The Role of Earned Media in Inbound Strategy, earned media also increases brand visibility through search, effectively becoming part of the discovery phase of a buyer's journey.

Featuring a conversation with SEO expert Evan Prokop, Digital Marketing Manager at TopRank Online Marketing, Get Credible will help public relations and marketing professionals use PR and earned media for a positive impact on inbound marketing objectives.

In this white paper, learn how earned media will help:

• Attract a wider audience through increased brand visibility,
• Engage new leads by building trust,
• And Convert those leads for strategic business gains.

For more on earned media's impact on inbound marketing, download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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