PR Newswire Named Official Wire Sponsor of the 5th Annual Portada Hispanic Digital & Print Media Conference

MIAMI, Sept. 13, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, is the official wire sponsor of the 5th Annual Portada Hispanic Digital & Print Media Conference, scheduled for September 22nd, 2011, at the Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York City.

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

"The Hispanic market has gotten much more sophisticated and the consumer savvier and, at PR Newswire, we strive to help our customers implement the most effective integrated strategy," said Dalia Parator, director, Multicultural Products and Services, PR Newswire.  "Portada's 5th Annual Hispanic Digital and Print Media Conference offers an environment for sharing and educating on the most strategic methods for communications professionals to reach their audiences.  Therefore, we are honored to, once again, sponsor Portada's conference and participate in an event that showcases the knowledge and passion for Hispanic marketing and communications strategies."

Key session topics include Hispanic content marketing, measuring Hispanic media ROI, social media strategies, and mobile marketing.  Additionally, leading 'general market' industry decision makers will have share their Hispanic marketing approaches and describe how organizations can align their goals with the Hispanic market opportunities.

"The main goal of our Annual Hispanic Digital and Print Media Conference is to highlight the crucial role that the Hispanic consumer plays in corporate America's growth," said Marcos Bear, publisher, Portada.  "Our partnership with PR Newswire enables us to reach key corporate marketers and opinion leaders all over the U.S."

Conference attendees can save up to 25% off of PR Newswire's Hispanic services including Hispanic PR Wire and MultiVu Latino.  To take advantage of this offer, click here.

For a full conference agenda and to read about the confirmed speakers, click here.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Rachel Meranus
Vice President, Marketing & Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC