PR Newswire Article Presents Formula for Maximizing Reach & Results of Video Campaigns

NEW YORK, June 21, 2016 /PRNewswire/ -- As technology evolves and the need to multi-task increases, video is making its way into almost every aspect of modern life. Video that was once limited to TV and movie theaters, now spans to taxi cabs, elevators and gas stations. Smart marketers are using this to their advantage.

Creating compelling videos with a clear purpose and placing the video content across multiple channels for consumption and sharing should be a part of every organizations' communications plan. PR Newswire's Article Video for Integrated Campaigns: Maximizing Reach & Results across Channels provides a formula that every piece of video content should follow to ensure success.

This guide explains:

• How to use clear purpose and a defined audience to shape video content;
• How to amplify reach of videos with a multichannel approach; and
• Real-life scenarios to demonstrate each piece of the formula.

Video should not just be a part of a multichannel marketing campaign, it should the heart of it. To learn how to optimize brands and engage target audiences wherever they are, download Video for Integrated Campaigns: Maximizing Reach & Results across Channels here: http://prn.to/28JyMfk

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected]
201-360-6882

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