PR Newswire and Business Development Institute to Host a Live Event: San Francisco Content Marketing and Communications Leadership Forum

SAN FRANCISCO, May 3, 2012 /PRNewswire/ -- The ability to integrate social communications into the overall marketing, communications and customer service mix of an organization has shown to be valuable in reaching key audiences. Brands are curating and distributing content via multiple channels using agile communications to power their social communications through top platforms and technologies.

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On May 16th at 8:30 a.m. Pacific, PR Newswire and the Business Development Institute will be hosting an event, San Francisco Content Marketing and Communications Leadership Forum, which will feature case studies and insightful examples of how organizations effectively connect with customers, prospects, partners and members of the media through a 360-degree approach to content marketing. The conversation will be led by six presenters: PR Newswire's Global Director of Emerging Media, Michael Pranikoff, John Cate, Mediasmith, Inc. EVP and Chief Operating Officer, Vince Golla, Digital Media and Syndication Director at Kaiser Permanente, Danny Miller, Senior Manager of PR and Communications at Esurance, Mike Parker, Co-President of Tribal DDB Worldwide and Scott Symonds, General Manager of AKQA Media.

PR Newswire is offering a special discounted rate with promo code #PRN.

For more information and to register for the event, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical events & webinars aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute

Business Development Institute (BDI) (http://bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at www.twitter.com/bdionline.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC