PowaTag transforms marketing space by enabling direct sales from any medium in seconds

From magazine ads to Twitter feeds, the innovative mobile commerce solution changes how brands engage and sell

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Sep 30, 2014, 05:46 ET

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- As the marketing and communication world gathers at Advertising Week New York to discuss the future of the industry, the transition from traditional to digital continues to dominate the agenda. Digital spending now accounts for over 25 per cent of the $545.40 billion spent worldwide this year¹, but sales conversion rates across all mediums remain hard to define.

Mobile commerce specialist Powa Technologies has transformed the marketing space by enabling brands to turn a mobile device into a brand engagement platform – whether that engagement is a purchase, an outreach, a coupon or sweepstakes, across print, TV, online, or outdoors – engaging and monetizing channels which today are non-transactional.

PowaTag gives users the power to complete transactions anytime, anywhere using a variety of triggers including scanning tags on anything from products to billboards, using specialized links in social media or even recognizing digital watermarks encoded into live and pre-recorded broadcasts. Transactions are finalized in just three seconds using pre-entered payment and address information.

The app unifies technology including optical triggers (QR codes, barcodes and digital watermarks), java script, iBeacons, NFC technology and audio tags to create a ubiquitous solution that brands can deploy across the entire spectrum of their marketing campaign. PowaTag revolutionizes the potential of previously passive mediums such as print ads in magazines and displays, opening up an entirely new way to connect with customers and complete sales.

Georges Le Nigen, CEO PowaTag North America, comments: "PowaTag provides a frictionless way to convert any consumer engagement into a concluded transaction, wherever it takes place. Despite the boom in online and mobile advertising, eCommerce still requires users to complete a cumbersome engagement and checkout process - which 67 per cent fail to complete on desktop - 97 per cent on mobile devices. PowaTag eliminates this clumsy, off-putting process with its ability to provide one-tap checkouts."

"Any form of marketing can allow consumers to instantly complete a transaction on the spot, whether they're browsing a magazine or checking out their social media feed. By cutting out that crucial delay between impulse and sale, brands can dramatically increase the ROI of their marketing campaigns and really transform the way they engage with customers."

"PowaTag revolutionizes the way consumers interact with brands. Our global footprint and proprietary technology is transforming the way our 800 launch partners connect and engage with their customers, anytime, anywhere - whether it's purchase, an outreach, a coupon or sweepstakes, across print, TV, online, or outdoors."

About Powa Technologies

The Powa platform provides a true omni-channel commerce environment for retailers and brands. The platform consists of three products – PowaWeb (eCommerce platform on the web), PowaPOS (innovative hardware and software for physical retail environments) and PowaTag (a 'commerce anywhere' transaction enabler).

All Powa sites are PCI Level 1 compliant and fully secure.

About PowaTag

The retail landscape has been transformed forever with the world launch of PowaTag, the revolutionary new retail enablement service from Powa Technologies. Over 800 worldwide brands including Universal Music and Carrefour have also signed up for PowaTag in recent months. Here are some main benefits of the solution.

PowaTag turns impulse into purchase, finally eliminating the wait that leads to incomplete transactions
Offline environments and printed materials become online shopping environments – even if the shop is closed
Print, poster and broadcast advertising become accountable sales vehicles, enabling advertisers to measure ROI in real terms
Infomercials and other broadcast media are transformed with AudioTag, including live events such as football games and concerts
No add-ons required – it uses the eyes, ears and other sensors now shipped as standard on smartphones
Enables existing payment solutions rather than replacing them
Eliminates the need for the consumer to key in sensitive data every time they buy
No credit card data stored on the device – all held in the cloud with PCI Level 1 Certification
Transforms the in-store experiences through close proximity beacon intelligence, which can customise down to inches and by customer.

PowaTag In Action - https://www.youtube.com/watch?v=or0L7UnaP6g

¹ eMarketer, 09.07.14 http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997

SOURCE Powa Technologies