Porter Novelli Provides Guidance on Market Access

The CASME delegates, led by Mr. Shen Guofang, former Chinese ambassador to the United Nations and former spokesperson of the Ministry of Foreign Affairs, China and Amy Xu, deputy secretary general, CASME visited three cities on its week-long tour of the U.S.: Los Angeles, San Francisco and New York. The group sought to explore growth opportunities in the U.S. and further understand the American business climate. Nine of Porter Novelli's senior leaders met with the group to emphasize the function and importance of public relations when entering the U.S. market, and highlighted the agency's relevant experience and capabilities. 

"As China continues to focus on economic expansion, it is exciting to see these companies assess U.S. market opportunities," said Brad MacAfee, global CEO at Porter Novelli. "It was a true honor to meet with Mr. Shen Guofang and CEOs and leading executives from Chinese companies to share Porter Novelli's expertise and guidance for market access."

"The United States and Greater China are not only the two largest economies in the world, but the most flourishing, innovative economic powers which provides tremendous opportunity," said Albert Chan, managing director at Porter Novelli. Chan added "While it is true that there are differences between the two countries in areas such as business climate, cultural and customer behaviors, and yes, even language, none of these are things that cannot be overcome. Porter Novelli is dedicated to bridging the U.S. and China in their business interactions, helping more China enterprises find their place on the global stage and assisting international companies in their efforts to enter the Chinese market."

"The leaders of China and the U.S. meeting in early April signaled that the U.S. and China were opening a new chapter in bilateral relations. The two countries will have closer relationships in business, trade and economic development," said Mr. Guofang. "While at Porter Novelli, we saw a depth of talent, experience and successful methods for enterprises to explore overseas markets and develop the skills needed to be prepare for challenges. I heartily encourage enterprises to explore the myriad of opportunities overseas markets have to offer and discover their own path to success!"

"CASME is dedicated to helping Chinese enterprises develop their business abroad, and is focused on expanding the knowledge and experience these enterprises need to go global," said Xu. "We were impressed by the insights we heard from Porter Novelli last week."

About Porter Novelli 
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

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