Poppin Expands to 1,400+ Retail Locations In Time for Critical Back-to-School Shopping Season

NEW YORK, June 26, 2014 /PRNewswire/ -- Poppin (www.poppin.com), a design-focused yet affordable workstyle company, announced today the expansion of their national wholesale program to include top tier retail partnerships with The Container Store, Crate & Barrel and Urban Outfitters. At the same time, Poppin is expanding its presence in Staples stores to 1,200 locations nationwide.

Launched to bring modern design and color into a stagnant office products/school supply market, it is not surprising that Poppin is being embraced by top retailers for the Back-to-School season, which is second only to Christmas in spending.  Therefore, it is essential that major retailers bring in new, exciting products that speak to the demands of parents and students.  Millennials, the last of whom are now in high school and college, are seeking products that allow them to express their personal style and beliefs. "For Millennials, every day is an opportunity for self-expression through design and color," says Poppin CMO Michael Chauliac. "Poppin products combine thoughtful design and vibrant color with the quality and functionality students need and expect from their supplies."

With Back-to-School season already underway, Poppin products can be found in these key retailers:

Dorm Decor Hot Spots: Crate & Barrel, The Container Store and Urban Outfitters

In May 2014, Poppin launched in some of the most popular names in dorm room decor: Crate & Barrel, The Container Store, and Urban Outfitters. Poppin products are currently available in all Crate & Barrel and Container Store locations as well as select Urban Outfitters stores. Each retailer has curated unique product assortments to speak to their specific customer bases.

School Supplies for All Ages: Staples

Just over a year after launching in select Staples stores and on Staples.com, Poppin products will be sold in 1,200 Staples retail locations with custom-branded fixtures and in most stores complemented by additional fixtures. In addition to carrying a large assortment of Poppin's basic desktop, paper and writing products, Staples stores will now carry the most complete assortment of Poppin's new Back-to-School collection. This new assortment includes student essentials, such as 2014-2015 Academic Planners, Subject Notebooks, Pencil Pouches, and Pocket Folders in bright colors and new prints.

About Poppin

Poppin, Inc., is an innovative retailer offering a distinctive collection of chic yet affordable workstyle products and an engaging shopping experience. Established with the unique mission to provide people with everything they need to work happy, Poppin intends to become the first company that makes buying, using, looking at, and thinking about office products an extraordinary experience. The company is privately held and financed by J. Christopher Burch, Shasta Ventures, First Round Capital, TrilogyGrowth and a group of angel investors, including David Tisch.

All Poppin products can be found at www.poppin.com, while fans and friends can follow the brand at facebook.com/poppin and twitter.com/poppin.

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SOURCE Poppin

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