popchips® launches line of popped tortilla chips bringing new flavor & innovation to the $4 billion tortilla category

san francisco, august 1, 2012 /PRNewswire/ -- popchips inc., the innovative popped snack company, is excited to announce the launch of its naturally delicious line of popped tortilla chips.  starting august 1st the new line will be available at select retailers and online joining popchips next generation line of popped potato chips and sweet potato chips.

(Photo: http://photos.prnewswire.com/prnh/20120801/NY50043 )

the bold flavor, the crispy crunch.  what's not to love about tortilla chips? well, until now, the fat and calories.  but thanks to the magic of popping, popchips new line of popped tortilla chips gives snackers the naturally delicious crunch they're craving with half the fat of regular flavored tortilla chips, fewer calories, and none of the fake colors, flavors and preservatives that gives snacking a bad name.  and with four taste-bud popping flavors (nacho cheese, ranch, salsa and chili limon), snackers will have trouble picking a favorite.

popchips, one of the fastest growing snack brands in america, has created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining the snack aisles.  since launching in 2007, popchips has been winning awards and acclaim and developed a passionate following among trendsetters, moms, sports enthusiasts and celebrities alike.  fans include ashton kutcher, katy perry, heidi klum, jillian michaels and sean (diddy) combs.

"our snackers have been clamoring for us to start popping tortilla chips for some time,"  said co-founder and ceo, keith belling, "and our new line represents a great opportunity to build on popchips success by bringing new innovation to the $4 billion tortilla chip category, popchips style!"

never fried. never baked.  tortilla popchips are popped using the same stoneground corn masa used to make traditional tortillas and then topped with naturally delicious seasonings.  nothing artificial. no trans fat. gluten free.  lower fat and calories. the combination creates an irresistible love triangle that won't get snackers in trouble!

for more information and to find a retailer near you, pop over to www.popchips.com.

about popchips®, is the top selling line of popped chips and among the fastest growing snacks in north america.  popchips, inc. was  formed in 2007 to bring new flavor and real innovation to the snack aisle.  thanks to the magic of popping, popchips offers a snack so tasty and crispy that you won't even notice it's (we hesitate to say) healthier. popchips are available at over 20,000 retailers throughout north america, including whole foods, safeway, target, kroger, wegmans, loblaws and select costco locations. for more information, pop over to popchips.com.  and to get the latest updates, become a fan on  facebook or follow us on twitter.

SOURCE popchips inc.

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