Pop-Tarts® Rocks The Flavor This Summer With New Crazy Good™ Varieties

BATTLE CREEK, Mich., June 24, 2015 /PRNewswire/ -- Pop-Tarts® is bringing its tastiest toaster pastries together with hot summer music through its "Rock the Flavor" promotion. Teens can get their hands on the latest flavors – including Frosted Blue Raspberry, Frosted Cinnamon Roll and Frosted Chocolatey Strawberry.

Fans can visit RockTheFlavor.com to vote on their favorite flavor for chances to win big – like a year's worth of Pop-Tarts, cash-loaded gift cards and other sweet prizes.

"We wanted to give teens the opportunity to weigh-in on our latest flavors through an online experience blending two things they love – Pop-Tarts and music," said Aleta Chase, director of marketing for Pop-Tarts. "We're excited to see which flavor will win and become lead singer of the Pop-Tarts band!"

While sweet and sour Frosted Blue Raspberry is a permanent addition to the Pop-Tarts family, gooey Frosted Cinnamon Roll and decadent Frosted Chocolatey Strawberry are limited-edition and available now at retailers nationwide. Teens can also sample the three flavors at two free Crazy Good Summer concerts this summer featuring some of the hottest music acts out there. Details on event dates and locations will be announced on Pop-Tarts' Tumblr page on July 2.

Visit RockTheFlavor.com to learn more and vote for your new favorite Pop-Tarts flavor.

Suggested Tweets

• Click to Tweet: What @poptarts411 flavor are you rockin' with this #CrazyGoodSummer? Visit RockTheFlavor.com and vote now!
• Click to Tweet: What team are you on? #PTBlueRaz #PTCinnaRoll or #PTChocoStrawberry? Let @poptarts411 know at RockTheFlavor.com #CrazyGoodSummer

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days^TM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

Kellogg's™ Pop-Tarts™ Rock the Flavor Online Instant Win Game

Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older at time of entry. Minor entrants must get a parent or legal guardian's permission to participate. Begins at 12:00:00 AM (ET) on 5/18/15 and ends at 11:59:59 PM (ET) on 8/31/15. To play the Game, go to www.rocktheflavor.com ("Website") and follow the on-screen instructions to vote for your favorite Kellogg's® Pop-Tarts® flavor from those flavors listed on the Website. Then, follow the instructions to complete the online entry form with the information requested to play the Game. Subject to complete Official Rules at Website. Odds of winning depend on total number of eligible entries received and the time at which they are received. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.®, ™, © 2015 Kellogg NA Co.

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SOURCE Kellogg Company

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