Pop Sensation Katy Perry Partners With The Weinstein Company to Promote Upcoming Film MY WEEK WITH MARILYN

NEW YORK, Nov. 18, 2011 /PRNewswire/ -- Two-time GRAMMY® nominated and multi-platinum selling recording artist Katy Perry has partnered with The Weinstein Company (TWC) to promote the Thanksgiving release of MY WEEK WITH MARILYN with her new hit single "The One That Got Away."

Capitalizing on the overwhelmingly positive reception of Perry's new music video and the anticipation for the film, TWC is launching a video mashup using "The One That Got Away" and never before seen footage from MY WEEK WITH MARILYN. Perry will debut the mashup to her combined 48 million Facebook and Twitter fans today, which can be viewed at http://youtu.be/xh206sJn3tI. The film distributor is also using Perry's song in promotional TV spots that will debut nationally this weekend and also air during the 2011 American Music Awards®, where she is scheduled to perform live. Sample spot: http://youtu.be/yk2JOSbgF7g

"Marilyn Monroe is a source of inspiration to millions worldwide. After having the opportunity to see the movie and fall in love all over again with Marilyn Monroe, I'm excited to find a way to share this movie that I loved so much with my fans in a special and unique way," said Perry.

To kick off the promotional partnership, TWC exclusively premiered the full-length, seven minute music video for "The One That Got Away" at advance special screenings of MY WEEK WITH MARILYN, directed by Simon Curtis and starring Michelle Williams, Eddie Redmayne, and Kenneth Branagh last Friday in New York, Los Angeles, Chicago, Miami, and San Francisco.

"We were thrilled to hear that Katy was a fan of the film, and could not be more delighted to partner with her in a way that is relevant and exciting for both her fans and fans of Marilyn Monroe," added Stephen Bruno, TWC President of Marketing. MY WEEK WITH MARILYN is set to debut in theaters across the country on November 23.

Videos:

MY WEEK WITH MARILYN Mashup featuring Katy Perry's "The One That Got Away"
http://youtu.be/xh206sJn3tI

MY WEEK WITH MARILYN TV Spot featuring Katy Perry's "The One That Got Away"
http://youtu.be/yk2JOSbgF7g

ABOUT THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, including Tom Hooper's THE KING'S SPEECH, winner of four 2011 Academy Awards®, including Best Picture.

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; and OUR IDIOT BROTHER. Currently in release are SARAH'S KEY; I DON'T KNOW HOW SHE DOES IT; and SPY KIDS: ALL THE TIME IN THE WORLD IN 4D. Upcoming releases include MY WEEK WITH MARILYN, PIRANHA 3DD; THE ARTIST; W.E.; and THE IRON LADY.

TWC is also active in television production, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, the VH1 reality series Mob Wives, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently producing After The Runway, Project Runway All Stars and Project Accessory. The company currently has 17 series in different stages of development, including Marco Polo, a scripted historical series about the great explorer; and The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).

SOURCE The Weinstein Company

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