Poo~Pourri Unveils New Packaging At Winter Gift Shows, Announces Limited Time Show Specials

ADDISON, Texas, Jan. 5, 2015 /PRNewswire/ -- Ahhhhhhh...don't you just love the smell of new packaging?!?

Photo - http://photos.prnewswire.com/prnh/20150105/167018

When people reach for their Poo~Pourri Before-You-Go Toilet Spray later this year they'll be grabbing on to little works of art. The company today announced a new, patented custom-designed bottle with an embossed "P&Co." monogram cap and a shrink-wrap label with intricate, hand-drawn illustrations representing each scent.

It's not just art for art's sake, however, as research indicates that four out of five consumers prefer the more upscale look in their Poo~Pourri package. Product with the new packaging will begin shipping in May 2015.

Poo~Pourri has been best-known for two things: Its effectiveness at stopping toilet odors before they begin, and its cheeky marketing, notably the now-classic "Girls Don't Poop" video, and including the most recent viral hit, "Even Santa Poops," which earned more than 13 million views during the holiday season. With the new packaging, the company can add "looking great" to its virtues, as the new packaging not only delights the eye, but also gives the products a more unified brand identity.

Says Poo~Pourri creator and CEO, Suzy Batiz, "We are at a pivotal point in the brand's evolution as we enter our eighth year. We have achieved great awareness and delivered on our promise in terms of effectiveness. Now, we want to present ourselves as a family of products and scents to further build equity and recognition."

Packaging for all 11 scent varieties of Poo~Pourri, in all sizes, will feature hand-drawn illustrations created exclusively for Poo~Pourri by artist, Christina Mrozik.  The new custom bottle and shrink label provided more space to bring through the personality of each scent. Developed over the course of a year, an in-house team at Poo~Pourri created mood boards and color palettes that built upon the existing "POOsanalities" of each scent from the original packaging. Mrozik then developed rough sketches for each scent, which she brought to life through pencil, ink and watercolor. To complement the illustrations, new packaging copy ("POO-etry") was developed by an in-house "Poo Crew" to pump up the attitude of each scent profile. In addition to the illustrations, the new label designs more prominently feature the Poo~Pourri toilet paper roll logo, the name of each scent variety and its profile.

To celebrate its new packaging, the company also announced a series of Winter Gift Show Specials for attendees and members of the Gift, Home Decor, and Accessories Retail Trade, including the introduction of a Limited Edition Original Citrus Metallic Gold label (available to order January 6, 2015 through February 13, 2015):

• Spend $500, get one (1) FREE case of 2oz. Limited Edition Original Citrus Metallic Gold ($120 Retail Value);
• Spend $900, get the above PLUS six (6) FREE bottles of 8oz. Limited Edition Original Citrus ($270 Retail Value); and
• Spend $1250, get all of the above PLUS one (1) FREE case of 4oz Limited Edition Original Citrus ($450 Retail Value).

In addition, the Poo~Pourri "First Launch Package" offers added value packages for those who place orders for product in new packaging between January 6, 2015 through April 30, 2015. The company is also offering 10 percent (10%) off a wide array of scents, sizes and pre-pack displays from current inventory to members of the Gift, Home Decor, and Accessories Retail Trade starting January 6, 2015 through April 30, 2015.

For more information or to place orders, visit Poo~Pourri at seven Winter Gift Shows starting January 6, 2015 in Atlanta, email at [email protected], call 972-818-8200 or visit http://www.poopourri.com/wintergiftshow.

Batiz concluded, "Our new packaging is another milestone in Poo~Pourri's growth. It was always my intention that Poo~Pourri would be something people could display proudly in their bathroom and our new packaging is a work of art. Between clever surprises in the packaging copy to witty, hidden details of each impeccable illustration, there is new magic to discover every time you pick up a bottle of Poo~Pourri.

"We're maturing as a brand, elevating the design of our packaging while maintaining our sense of humor and, importantly, our pricing. We're excited to deliver even greater value to retail partners with our upscale new look and to providing customers with products that seriously work to stop bathroom odor before it begins."

Poo~Pourri will participate in the following Winter Gift Shows:

• ATLANTA INTERNATIONAL GIFT AND HOME FURNISHINGS (Atlanta, GA): Jan. 6-Jan. 13, 2015, Showroom A.S. Bldg. 2, Floor 18, #1830 and Temp Booth, Jan. 8-Jan. 12, Temps – Bldg. 3, 3rd Floor, #2601
• DALLAS TOTAL HOME AND GIFT MARKET (Dallas, TX): Jan. 14-Jan. 20, 2015, Showroom Ivystone WTC #236; Temp Booth, Jan. 15-Jan. 18, Temp – WTC, 12th Floor, Booth #1601
• SEATTLE WINTER GIFT & HOME ACCESSORIES SHOW (Seattle, WA): Jan. 14-Jan. 20, 2015, Pacific Market Center, Showroom Jenny Hammons NW – #275
• LAS VEGAS WORLD MARKET CENTER TOTAL HOME AND GIFT SHOW (Las Vegas, NV): Jan. 18-Jan. 22, 2015, Showroom Just Got 2 Have it! Suite C-1012
• LA MART – WINTER GALA (Los Angeles, CA): Jan. 21-Jan. 26, Showroom Fine Lines Suite #449
• MINNEAPOLIS GIFT, HOME & ACCESSORY SHOW (Minneapolis, MN): Jan. 23-Jan. 27, 2015, Showroom Twist Minneapolis Mart – Green 436
• WINDY CITY GIFT SHOW (Rosemont, IL): Jan. 24-Jan 27, Booth #619
• NY NOW, THE MARKET FOR HOME + LIFESTYLE (New York, NY): Feb. 1-February 4, 2015, Javits Center, Personal Care + Wellness – Booth #7951.

Poo~Pourri Before-You-Go Toilet Spray is natural odor elimination that liberates us —from nasty bathroom odor, from inhibiting worries, and from harmful ingredients — and empowers us to talk freely and honestly about what was once taboo. Backed by a product that really works to stop odors before they begin, Poo~Pourri has become a pop culture sensation and a commercial success. Watch the award-winning "Girls Don't Poop," "Second Hand Stink," "Even Santa Poops," and other videos at www.youtube.com/poo. Learn more at www.poopourri.com and join the stink-stoppin' movement on Facebook, Twitter, Instagram and Pinterest.

Note to Media: Download high-res images and other press resources at http://bit.ly/poopress

MEDIA CONTACT: Mike Rosen / Tommy Morales
Blue Wolf Communications
516-767-9653
[email protected]
[email protected]

SOURCE Poo~Pourri

Related Links

http://www.poopourri.com