Polk National Vehicle Population Profile Enhancements Deliver Additional Value to Aftermarket

SOUTHFIELD, Mich., Oct. 26 /PRNewswire/ -- Polk's best-in-class National Vehicle Population Profile (NVPP®) has been enhanced to deliver additional value through an improved online user interface, faster response time and three new features.  Automotive parts manufacturers, distributors, wholesalers and retailers that rely on Polk for product planning, inventory management and marketing decisions now have access to the following additional information within NVPP:

• Polk's Market Entrance Report, providing monthly access to vehicle counts for new vehicles hitting the road, enabling users to make quicker and more informed production, distribution and stocking decisions and increase speed-to-market by determining projected need for specific replacement parts for vehicles on the road.
• Part Catalog Integration, allowing customers to tie aftermarket and OEM parts catalogs directly to NVPP data online, to help understand which parts are most popular and which are nearing obsolescence.
• Class 4-8 vehicle data for the commercial aftermarket industry to take advantage of the benefits of NVPP and enable them to make informed decisions about producing, ordering and stocking replacement parts for commercial vehicles.

"With these new features, we're helping customers make confident, strategic business decisions not only quicker, but across more vehicles on the road," said Mark Seng, vice president, sales and client services for Polk's aftermarket and commercial vehicle business.

Polk's NVPP now includes more than 260 million vehicles from class 1 -8 in the U.S. and Canada.

The information available in NVPP provides opportunity for insights based on more than 100 available search factors, including year, make, model, engine detail, and many other vehicle attributes.  It also offers the ability to query by geography, allowing users to make informed decisions about which parts to manufacture, order and stock based on current demand at a national, regional, state or local level.

NVPP will be one of a number of Polk solutions featured at the company's AAPEX booth #1038 at the Sands Expo Center Nov. 2-4 in Las Vegas.

About Polk

Polk is the premier provider of automotive information and marketing solutions.  We collect and interpret global data, and provide extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. We help automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

SOURCE Polk

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