Poke Foods Market: 71% of Growth to Originate from North America | By Product (varieties of tuna and other species) and Geography | Market Size, Share, Industry Analysis, and Regional Forecast 2022-2026

The Poke Foods Market is expected to increase by USD 781.91 million from 2021 to 2026, at an accelerated CAGR of 8.41%- according to the recent market study by Technavio. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.

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Regional Market Outlook

 The poke foods market in North America is expected to garner significant business opportunities for the vendors during the forecast period.

The increasing awareness about the health benefits of frozen fish and seafood will facilitate the market growth in this region over the forecast period. 

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Poke Foods Market Facts at a Glance-

Total Pages: 120

Companies: 10+ – Including Acme Smoked Fish Holding Corp., Ahipoki Bowl, ALOHA POKE Co., Double Seven Hospitality, ECOO Common Foods GmbH and Co. KG, FreshFin Poke, Ginger Sushi Boutique Franchise, HARTFORD POKE Co., HEALTHY POKE SL, Moe Poke, ONO Poke Shop, Poke Me Group Pty Ltd., POKED, Pokeworks, Sweetfin, Fishbowl Venture Sdn Bhd, THE POKE Co., The Poke Lab, Western United Fish Co. dba AnnaSea Foods Group, and ia poke among others

Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis

Segments: Product (varieties of tuna and other species)

Geographies: North America (US and Canada), Europe (Germany and UK), APAC (Australia), South America, and Middle East and Africa

Vendor Insights-

The poke foods market is fragmented and the vendors are deploying growth strategies such as price, quality, innovation, service, packaging, brand image, distribution, and promotion to compete in the market.

Ahipoki Bowl - It is a privately held company headquartered in US. It is a regional company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global poke foods market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. The company offers ahi poke seafood such as unagi bowl and salmon bowl. 

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Latest Drivers & Trends of the Market-

Poke Foods Market Driver:

Health benefits of poke foods:

They are significantly high in nutrient content, such as omega-3 fatty acids and vitamin A, demand for poke foods has risen in major regions of the world. In comparison to other meat types, raw and diced meat used in the preparation of poke bowls is low in fat content, making it an essential source of protein, which could be a contributor to the enhancement of cardiovascular health. Furthermore, they contain a significant amount of iron and vitamin B, which aids in the production of red blood cells, thereby improving blood circulation. Meanwhile, raw fish is a rich source of several vitamins and minerals, such as vitamin A which contains powerful antioxidants and vitamin D, which strengthens the bones and teeth. Such effective health benefits will propel the market growth during the forecast period.

Poke Foods Market Trend:

Rising trend of organic seafood and poke foods:

Organic seafood is manufactured from naturally-sourced ingredients and does not contain preservatives. Further, they have low calorie and gluten content compared to seafood prepared using conventional methods. The growth of the organic seafood market is an encouraging sign for the poke food market vendors as they mostly use raw products that are sourced organically. As poke bowls contain several organically-sourced products such as sesame oil, sea salt, and limu seaweed, their popularity is rising steadily. An increase in the number of organized retailing outlets offering organically-sourced poke foods and regular launches of such food products are positive factors that will drive the market during the forecast period.

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Table of Contents

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview

Exhibit 02: Executive Summary – Data Table on Market Overview

Exhibit 03: Executive Summary – Chart on Global Market Characteristics

Exhibit 04: Executive Summary – Chart on Market by Geography

Exhibit 05: Executive Summary – Chart on Market Segmentation by Product

Exhibit 06: Executive Summary – Chart on Incremental Growth

Exhibit 07: Executive Summary – Data Table on Incremental Growth

Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 09: Parent market

Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)

Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)

Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)

Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments

Exhibit 24: Chart on Product - Market share 2021-2026 (%)

Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

5.2 Comparison by Product

Exhibit 26: Chart on Comparison by Product

Exhibit 27: Data Table on Comparison by Product

5.3 Varieties of tuna - Market size and forecast 2021-2026

Exhibit 28: Chart on Varieties of tuna - Market size and forecast 2021-2026 ($ million)

Exhibit 29: Data Table on Varieties of tuna - Market size and forecast 2021-2026 ($ million)

Exhibit 30: Chart on Varieties of tuna - Year-over-year growth 2021-2026 (%)

Exhibit 31: Data Table on Varieties of tuna - Year-over-year growth 2021-2026 (%)

5.4 Other species - Market size and forecast 2021-2026

Exhibit 32: Chart on Other species - Market size and forecast 2021-2026 ($ million)

Exhibit 33: Data Table on Other species - Market size and forecast 2021-2026 ($ million)

Exhibit 34: Chart on Other species - Year-over-year growth 2021-2026 (%)

Exhibit 35: Data Table on Other species - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Product

Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview

Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation

Exhibit 38: Chart on Market share by geography 2021-2026 (%)

Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison

Exhibit 40: Chart on Geographic comparison

Exhibit 41: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026

Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)

Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)

Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)

Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026

Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)

Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)

Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)

Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026

Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)

Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)

Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)

Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026

Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)

Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)

Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)

Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)

Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)

Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)

Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026

Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)

Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)

Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)

Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 Canada - Market size and forecast 2021-2026

Exhibit 66: Chart on Canada - Market size and forecast 2021-2026 ($ million)

Exhibit 67: Data Table on Canada - Market size and forecast 2021-2026 ($ million)

Exhibit 68: Chart on Canada - Year-over-year growth 2021-2026 (%)

Exhibit 69: Data Table on Canada - Year-over-year growth 2021-2026 (%)

7.10 Germany - Market size and forecast 2021-2026

Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)

Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)

Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)

Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.11 UK - Market size and forecast 2021-2026

Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)

Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)

Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)

Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.12 Australia - Market size and forecast 2021-2026

Exhibit 78: Chart on Australia - Market size and forecast 2021-2026 ($ million)

Exhibit 79: Data Table on Australia - Market size and forecast 2021-2026 ($ million)

Exhibit 80: Chart on Australia - Year-over-year growth 2021-2026 (%)

Exhibit 81: Data Table on Australia - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography

Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges

Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape

Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption

Exhibit 85: Overview on factors of disruption

9.4 Industry risks

Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered

Exhibit 87: Vendors covered

10.2 Market positioning of vendors

Exhibit 88: Matrix on vendor position and classification

10.3 Ahipoki Bowl

Exhibit 89: Ahipoki Bowl - Overview

Exhibit 90: Ahipoki Bowl - Product / Service

Exhibit 91: Ahipoki Bowl - Key offerings

10.4 ALOHA POKE Co.

Exhibit 92: ALOHA POKE Co. - Overview

Exhibit 93: ALOHA POKE Co. - Product / Service

Exhibit 94: ALOHA POKE Co. - Key offerings

10.5 ECOO Common Foods GmbH and Co. KG

Exhibit 95: ECOO Common Foods GmbH and Co. KG - Overview

Exhibit 96: ECOO Common Foods GmbH and Co. KG - Product / Service

Exhibit 97: ECOO Common Foods GmbH and Co. KG - Key offerings

10.6 Fishbowl Venture Sdn Bhd

Exhibit 98: Fishbowl Venture Sdn Bhd - Overview

Exhibit 99: Fishbowl Venture Sdn Bhd - Product / Service

Exhibit 100: Fishbowl Venture Sdn Bhd - Key offerings

10.7 FreshFin Poke

Exhibit 101: FreshFin Poke - Overview

Exhibit 102: FreshFin Poke - Product / Service

Exhibit 103: FreshFin Poke - Key offerings

10.8 HARTFORD POKE Co.

Exhibit 104: HARTFORD POKE Co. - Overview

Exhibit 105: HARTFORD POKE Co. - Product / Service

Exhibit 106: HARTFORD POKE Co. - Key offerings

10.9 POKED

Exhibit 107: POKED - Overview

Exhibit 108: POKED - Product / Service

Exhibit 109: POKED - Key offerings

10.10 Pokeworks

Exhibit 110: Pokeworks - Overview

Exhibit 111: Pokeworks - Product / Service

Exhibit 112: Pokeworks - Key offerings

10.11 Sweetfin

Exhibit 113: Sweetfin - Overview

Exhibit 114: Sweetfin - Product / Service

Exhibit 115: Sweetfin - Key offerings

10.12 Western United Fish Co. dba AnnaSea Foods Group

Exhibit 116: Western United Fish Co. dba AnnaSea Foods Group - Overview

Exhibit 117: Western United Fish Co. dba AnnaSea Foods Group - Product / Service

Exhibit 118: Western United Fish Co. dba AnnaSea Foods Group - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist

Exhibit 119: Inclusions checklist

11.3 Currency conversion rates for US$

Exhibit 120: Currency conversion rates for US$

11.4 Research methodology

Exhibit 121: Research methodology

Exhibit 122: Validation techniques employed for market sizing

Exhibit 123: Information sources

11.5 List of abbreviations

Exhibit 124: List of abbreviations

COVID pandemic: The demand for packaged foods and meats reduced in 2020 due to the closure of offline distribution channels. However, the procurement for packaged foods and meats from online channels received a significant boost during the COVID-19 pandemic as it facilitated the maintenance of social distancing norms and was convenient.

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