Plum Organics® Delivers On Core Nutrition with Highly Anticipated Launch of Mighty 4™

EMERYVILLE, Calif., July 10, 2013 /PRNewswire/ -- Today, leading premium organic kids nutrition company, Plum Organics®, announced the launch of Mighty 4™, a line of organic pouch snacks designed with essential nutrients to support the needs of active toddlers.  Building on Plum's mission to nourish little ones from the very first bite with a wide variety of nutritious options, each Mighty 4 blend features at least one ingredient from the 4 core food groups: veggies, fruits, grains and protein. The Mighty 4 line will complement Plum's comprehensive and award-winning line of organic baby food meal pouches, simple finger foods, and kids snack items. 

Designed in conjunction with renowned pediatrician and Plum advisor, Dr. Alan Greene, Mighty 4 is considered a balanced snack packed with essential nutrients often lacking in a toddler's diet such as fiber from whole grains and omega-3s.  Each Mighty 4 pouch contains 200mg of omega-3s, 2 grams of fiber, 3 grams of protein and at least 20% DV of Vitamins A, C, and E.  Pouches also contain trend-forward ingredients including kale, Greek yogurt, chia and ancient grains - ingredients that Plum consumers have come to know and expect from the foodie-centric brand.

Mighty 4 is available in 5 super food combinations:

• Sweet Potato, Blueberry, Millet, Greek Yogurt
• Kale, Strawberry, Amaranth, Greek Yogurt
• Spinach, Kiwi, Barley, Greek Yogurt
• Purple Carrot, Blackberry, Quinoa, Greek Yogurt
• Pumpkin, Pomegranate, Quinoa, Greek Yogurt

"Snacks matter! Snacks are often the unhealthiest part of kids' diets, but they could be a key part of a healthy food adventure instead of a dangerous detour," said Plum's pediatric advisor Dr. Alan Greene. "Many popular toddler snacks are empty calories, with fiber and nutrients stripped out and too much fat and sugar added in. What a gift to parents and toddlers to provide great tasting snacks made from real foods, packed with key nutrients, and designed to help kids fall in love with a variety of delicious good food!" 

"Parents work hard to ensure they are providing a wide variety of organic nutrition during their baby's first year, but often find a shortage of healthy snack options once their little one transitions to table food," said Neil Grimmer, Plum's Co-founder and President. "Research shows that tots still fall within the 'critical window of time' to ensure little ones are getting a solid foundation by creating healthy habits that inform their food preferences as they grow. Given these insights and our strong food philosophy, we sought out to create a delicious snack packed with essential nutrients, put the Plum culinary-spin on it, and are excited to finally share it with our customers and fans!" 

All Mighty 4 products are USDA-certified organic; they contain no GMO ingredients, artificial colors or flavors as well as no added sugar or salt. All pouches are in BPA-free packaging and have a child safe cap.  This summer, consumers can find Mighty 4 pouches on shelves nationwide and online for an SRP of $1.79.

Mighty 4 and other fan favorites can be sampled during Plum's national summer tour, Camp Amazing, which is hitting over 20 cities throughout the US from June through August. To find dates and locations, visit: www.PlumOrganics.com/CampAmazing 

About Plum Organics:
Plum Organics® is a pioneer and a leading provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. Forbes magazine named Plum #19 on its 2013 list of "America's Most Promising Companies." For more information about Plum visit: http://www.plumorganics.com.

SOURCE Plum Organics

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