Plum District Expands Partnership With Diapers.com

SAN FRANCISCO, May 16, 2012 /PRNewswire/ -- It's no secret that moms everywhere are looking for ways to save money on their favorite products and services. Through a new extended partnership, customers of Diapers.com, the nation's largest online baby retailer, now have access to a wide variety of deals created especially for moms by Plum District, the leading daily offers site that was created for moms, by moms.

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Plum District and Diapers.com have worked together in the past, but the strategic partnership came about when Plum District acquired NY-based DoodleDeals in late 2011. DoodleDeals already had a strong partnership with Diapers.com in five markets, and now, through Plum District, that relationship has expanded to include all 28 of Plum District's metro markets.

"With the acquisition of DoodleDeals, Plum District was able to gain access to exclusive distribution partnerships like the one with Diapers.com, which we're thrilled to now be able to expand," says Megan Gardner, CEO of Plum District. "Plum District and Diapers.com share a similar desire to provide the best products and services for moms at a discounted cost so it's a great opportunity for our two brands to combine forces to deliver relevant content."

"Our mission at Diapers.com is to make life easier for parents," says Sumaiya Balbale, Director of Marketing at Diapers.com. "We are excited to be working with Plum District to make it easier for our Diapers.com moms to discover the most valuable and relevant local deals in their area."

Diapers.com customers who opt in will receive locally relevant emails from Plum District, and be pointed to a co-branded website that gives them access to a wide range of local offers, including discounts at restaurants, local attractions for the family, unique gifts and spa services. Plum District offers are sourced locally by District Consultants who live and actively engage in the communities in which they work. The District Consultants are moms themselves so they know exactly the types of products and services moms want.

To ensure they don't miss out on an offer, moms can opt-in at www.diapers.com, and learn more at www.plumdistrict.com.

About Plum District

Plum District provides locally relevant offers moms love. It's a community built for moms, by moms, where local mavens share offers from regional and national merchants. And it's all about putting mom first by connecting her with products and inspirations that make her life easier. Plum District was founded in March 2010 in San Francisco, led by CEO Megan Gardner. The company has since raised over $30 million in funding and expanded into 28 metro markets across the United States.

About Diapers.com

We deliver everything but the baby. At Diapers.com, you'll find all of your favorite baby essentials — everything from diapers, wipes, formula and baby food to cribs, car seats, clothing and strollers. And with our award-winning 24/7 customer care and free, fast 1-2 day shipping on orders $49+*, you can forget about running from store to store and enjoy more time with your baby. Check us out at Diapers.com.

*Free 1-2 day shipping on all orders over $49, except for certain nursery products, which may take longer to arrive. Delivery may take more than 2 days for certain products — please see product detail pages on site for estimated delivery times. No delivery on Sunday or major holidays — orders placed on Friday and Saturday may take longer than 2 days to arrive.

SOURCE Plum District

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