PlayUp Puts the Social in Live Sports - From Your Mobile

NEW YORK, Oct. 20, 2011 /PRNewswire/ -- PlayUp today announced the launch of the first mobile social network enabling sports fans to follow their choice of thousands of live games in real time while simultaneously discussing the action with fellow fans on their mobile devices. The free app includes real-time scoring and stats, along with the option to create private rooms to discuss the action with friends or join public rooms to interact with fans from around the world – play by play and pitch by pitch.

The PlayUp app features real-time scoring and stats for every NFL, college football, NHL, NBA, MLB, and MLS game, as well as soccer, cricket and Australian Rules Football around the globe. That amounts to 20,000 live games per year.

Users can create private or public rooms in a snap by inviting friends via their Facebook friends list or a PlayUp directory. Alternatively, fans can join public rooms provided by PlayUp for every game.

Available initially for Apple iPhones and iPads with other mobile platforms to follow, the app went live this month and broke into the top five most downloaded free sports apps in the iTunes store in the first week.

"There is no better platform for social interactivity than sports, but until now the industry has been unable to marry live sports and social," said Jonathan Press, CEO of PlayUp USA. "Fans share their comments at games, tailgate parties, watercoolers, and on sports talk radio. We'll make it easier. Now they have the opportunity to tell the world or select groups of friends instantly and in the palm of their hand. No need to be alone on the couch anymore watching the game."

"This app will not only change the way we consume and interact around live sports, but also create a new commercial model for sports," said PlayUp co-founder George Tomeski.  "Sports-related SMS and MMS messaging already generates billions of real-time messages worth billions of dollars. New features we will be introducing to the PlayUp platform will tap into that huge usage base to deliver major new revenue opportunities for everyone from players and clubs to bloggers and content providers."

The PlayUp app, debuting in the U.S. this month, can be downloaded at http://playup.com/apps/

About PlayUp

PlayUp specializes in building mobile communities around sports. The company was founded by Australian entrepreneurs Luke Bunbury and George Tomeski in 2007 to develop mobile-based sports/social gaming applications. In 2010 PlayUp games were distributed in more than 20 countries in Europe, Asia and Africa. In 2011, PlayUp raised $50 million to build out its global vision for a mobile-based social network dedicated to live sports. The resulting PlayUp social network is the first real-time, mass-market social gaming platform enabling users globally to interact via their mobile devices during live games. For more information, visit http://www.playup.com

SOURCE PlayUp

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