Playtex Launches Contest Celebrating Unexpected Moments of Pregnancy and New Parenthood

Playtex Baby Partners with Lionsgate's 'What to Expect When You're Expecting' to Ask Fans What They Didn't Expect About Motherhood

News provided by

Energizer Personal Care

Apr 17, 2012, 09:05 ET

SHELTON, Conn., April 17, 2012 /PRNewswire/ -- As all moms know, sometimes it's the unexpected moments that make motherhood the most exciting. In celebration of those moments and the launch of Lionsgate's "What to Expect When You're Expecting" – the highly anticipated comedy due in theaters everywhere May 18 – Playtex Baby is asking parents everywhere: "What Didn't You Expect?"

Playtex Baby has launched the "What You Didn't Expect" contest on its Facebook Page, asking new parents to share their most unique, fun and unexpected moments in 150 words or less, along with a photo that represents their story. Expectant and new parents are encouraged to be clever and include solutions to those often sticky situations.

The contest celebrates the partnership between Playtex and Lionsgate, wherein two of Playtex Baby's key infant care products will appear on the silver screen beside lead actresses Jennifer Lopez and Cameron Diaz in "What To Expect When You're Expecting".

"We're thrilled to be involved in a movie that explores what being a new parent is all about because Playtex® Nurser with Drop-Ins® Liners and Diaper Genie® Elite Disposal System have been helping moms navigate new motherhood for years," said Playtex Brand Manager Jon Jager. "We thought it was a terrific partnership - we're happy to bring this great promotion to people who love our products, and we hope that they share it with all their friends."

Beginning today, consumers will have the chance to enter their unexpected stories and photos on the Playtex Baby Facebook page. Eleven daily winners will be chosen to win Playtex prize packs that include the Playtex® Nurser with Drop-Ins® Liners and a Diaper Genie® Elite Disposal System and all contestants will be entered for the chance to win the grand prize – round-trip airfare and an all-expenses paid trip to the Los Angeles premiere of "What to Expect When You're Expecting."

Added Lionsgate's Vice President of Promotions and Consumer Products Paula Kupfer, "What To Expect When You're Expecting captures everything funny, heartwarming, and true about the near universal experience of welcoming a baby into the world – and what almost all new parents have in common in this experience is that they encounter surprises along the way. We're looking forward to hearing about all of the joys, challenges, perks, and more that our fans didn't expect through this exciting Playtex contest!"

Later this month, Playtex will announce the names of seven finalists whose stories shared clever, interesting and unique solutions to their unexpected moments. The voting process will be opened to the public, and popular vote will determine which lucky winner will go to L.A. to experience the big screen premiere of "What to Expect When You're Expecting."

For more information on Playtex Baby products visit www.playtexbaby.com. And visit the Playtex Baby Facebook Page to enter the 'What You Didn't Expect' contest for the chance to win great daily prizes or the grand prize.

About Playtex® Products for Infant Care

Playtex Infant Care, a division of Energizer Personal Care, is a leading manufacturer and distributor of infant products including Playtex® Nurser with Drop-Ins® Liners, Playtex® VentAire® bottles, a variety of Spill-Proof Guaranteed cups including The First Sipster®, Sipster® and the Insulator® and Coolster® Cups, Ortho-Pro® and Binky® Pacifiers and the Diaper Genie® Disposal Systems.

** Playtex and all other trademarks are licensed or owned by Playtex Products, LLC.

About WHAT TO EXPECT WHEN YOU'RE EXPECTING

Inspired by the perennial New York Times bestseller of the same name and the first book in a series that has sold over 32 million copies worldwide, WHAT TO EXPECT WHEN YOU'RE EXPECTING is a hilarious and heartfelt big screen comedy about five couples whose intertwined lives are turned upside down by the challenges of impending parenthood.

Over the moon about starting a family, TV fitness guru Jules and dance show star Evan find that their high-octane celebrity lives don't stand a chance against the surprise demands of pregnancy. Baby-crazy author and advocate Wendy gets a taste of her own militant mommy advice when pregnancy hormones ravage her body; while Wendy's husband, Gary, struggles not to be outdone by his competitive alpha-Dad, who's expecting twins with his much younger trophy wife, Skyler. Photographer Holly is prepared to travel the globe to adopt a child, but her husband Alex isn't so sure, and tries to quiet his panic by attending a "dudes" support group, where new fathers get to tell it like it really is. And rival food truck chefs Rosie and Marco's surprise hook-up results in an unexpected quandary: what to do when your first child comes before your first date?

A kaleidoscopic comedy as universal as it is unpredictable, WHAT TO EXPECT WHEN YOU'RE EXPECTING finds humor and uplift in all the unexpected trials and triumphs of welcoming a child into the world. The film stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Ben Falcone, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock, Rodrigo Santoro, Joe Manganiello, Rob Huebel, Tom Lennon and Amir Talai. The film is directed by Kirk Jones, written by Shauna Cross and Heather Hach and inspired by the book "What To Expect When You're Expecting" by Heidi Murkoff. Lionsgate presents in association with Alcon Entertainment, a Phoenix Pictures production / a Lionsgate production of a Kirk Jones film.

About Lionsgate

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men," "Weeds" and "Nurse Jackie," along with the powerful drama "Boss" and the syndication successes "Tyler Perry's House of Payne", its spinoff "Meet the Browns," "The Wendy Williams Show" and "Are We There Yet?"

Its feature film business has been fueled by such recent successes as the blockbuster first installment of "The Hunger Games" franchise, which achieved the third highest-grossing opening weekend of all time at the North American box office, "The Expendables," "The Lincoln Lawyer," "Tyler Perry's Madea's Big Happy Family" and "Margin Call." With the January 2012 acquisition of Summit Entertainment, the Company now has the two leading young adult franchises – the blockbuster "Twilight Saga," which has grossed more than $2.5 billion at the worldwide box office, and "The Hunger Games." Recent Summit hits include "Red," "Letters to Juliet," "Knowing," the "Step Up" franchise and the Academy Award-winning Best Picture, "The Hurt Locker."

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

For more information visit www.lionsgate.com

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SOURCE Energizer Personal Care