Pizza market size to grow by USD 51.38 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global pizza market size is estimated to increase by USD 51.38 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.11%. - Request a sample report

Global pizza market – Vendor analysis

• California Pizza Kitchen Inc. - The company offers pizza such as original pizza and classic pizza.
• CEC Entertainment LLC - The company offers pizza such as gluten-free pizza, veggie, and supreme pizza.
• CICI ENTERPRISES LP - The company offers pizza such as supreme deep dish pizza, pepperoni deep dish pizza, and giant pizza.
• Dominos Pizza Inc. - The company offers pizza such as corn n cheese paratha pizza, chicken keema paratha pizza, and paneer paratha pizza.
• For Details on vendor and its offerings – Buy the report!

Vendor landscape - The global pizza market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer pizza in the market are Boston Pizza, California Pizza Kitchen Inc., CEC Entertainment LLC, Chicago Pizza, CICI ENTERPRISES LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza, Hungry Howie Pizza and Subs Inc., Jets America Inc., Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, Papa Johns International Inc., Papa Murphys International, PepsiCo Inc., Pizza Capers, Pizza Delight, Pizza Nova Take Out Ltd., Pizza Ranch, PizzaExpress Restaurants Ltd., Spizzico Italian Kitchen, Upper Crust Foods Pvt. Ltd., and US Pizza and others.

The global pizza market is characterized by the presence of numerous pizza outlets offering slightly differentiated products. Most large and established players have extensive sales and global distribution networks, whereas most small players are concentrated in regional markets. Moreover, Rivalry among vendors is moderate. Vendors, therefore, opt for pricing and marketing strategies to retain their existing market shares and seize new market opportunities. Moderate product differentiation further intensifies the competition in the market. 

Global pizza market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global pizza market - Segmentation assessment

Technavio has segmented the market based on type (non-vegetarian pizza and vegetarian pizza).

• Market segment by type will grow at a significant rate during the forecast period. The Non-Veg Pizza has different kinds of toppings, such as meat, chicken, and fish. The most popular non-veg pizza is pepperoni pizza. Pepperoni is an American variant of salami, which is made from a mix of pork and beef. The demand for non-veg pizza is expected to decline globally during the forecast period as people are becoming aware of the health issues of non-veg diets and the benefits of vegetarian diets. However, the majority of the global population is non-vegetarian, which will help sustain the non-veg pizza market.

By geography, the global pizza market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global pizza market.

• North America will account for 43% of the market's growth during the forecast period. The growing desire for convenience foods and customization in food products will facilitate the pizza market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

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Leading drivers - One of the key factors driving growth in the pizza markets is the increasing consumption of pizza in developing countries. Pizza manufacturers provide nutrition calculators to customize their pizza based on calories and nutrition. Customers can customize pizzas by selecting the crust type, toppings, sauce, and crust size based on their requirements. The nutrition calculator displays total calorie and sodium intake, total fat amount, carbohydrates, and protein. Consumers prefer to customize their pizzas according to their tastes. Rapid urbanization across the world, especially in developing countries, increased disposable income. Hence, the demand for convenience foods and fast foods such as pizzas is increasing.

Key trends - The growing popularity of online food orders through portals and mobile apps is a pizza market trend that is expected to have a positive impact in the coming years. Online platforms are even more useful for takeaway restaurants during peak ordering hours as orders are not lost due to engaged phone lines. Other advantages associated with these alliances are access to the feedback received from consumers on the online platforms and an increase in order values. Consumers tend to spend more when ordering online than through telephones, mainly because of attractive digital menus. Many restaurants opt for mobile app-based food ordering to enhance their customer base by directly delivering meals or creating takeaway options for consumers. Such factors in mobile app-based food ordering will fuel pizza sales during the forecast period.

Major challenges - The fluctuation in the prices of food commodities will be a major challenge for the pizza market during the forecast period. The widening gap between the demand and supply of these raw materials has substantially increased their costs in recent years. Any increase in the price of raw materials not only increases manufacturing costs but also reduces the profit margins for vendors. Manufacturers generally experiment with cheaper substitutes to remain competitive in the market. Furthermore, the supply of raw materials may be affected due to adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, supply shortages, or other unexpected events. Due to the rising raw material prices, is become a challenge for market vendors to introduce new product varieties with special or unique ingredients that enrich the taste of their doughnuts and attract more consumers. This is because rising product prices affect the buying decisions of consumers, which ultimately affects sales volumes and the growth of the market. Such factors will hinder the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this pizza market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the pizza market between 2022 and 2026
• Precise estimation of the size of the pizza market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the pizza market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Pizza Market vendors

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1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments
• Exhibit 24: Chart on Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type
• Exhibit 26: Chart on Comparison by Type
• Exhibit 27: Data Table on Comparison by Type

• 5.3 Non-vegetarian pizza - Market size and forecast 2021-2026 
• Exhibit 28: Chart on Non-vegetarian pizza - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Non-vegetarian pizza - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Non-vegetarian pizza - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Non-vegetarian pizza - Year-over-year growth 2021-2026 (%)

• 5.4 Vegetarian pizza - Market size and forecast 2021-2026 
• Exhibit 32: Chart on Vegetarian pizza - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Vegetarian pizza - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Vegetarian pizza - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Vegetarian pizza - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Type 
• Exhibit 36: Market opportunity by Type ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026 
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026 
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026 
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026 
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026 
• Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 China - Market size and forecast 2021-2026 
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.11 France - Market size and forecast 2021-2026 
• Exhibit 74: Chart on France - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on France - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on France - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on France - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026 
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 California Pizza Kitchen Inc. 
• Exhibit 89: California Pizza Kitchen Inc. - Overview
• Exhibit 90: California Pizza Kitchen Inc. - Product / Service
• Exhibit 91: California Pizza Kitchen Inc. - Key offerings

• 10.4 CEC Entertainment LLC 
• Exhibit 92: CEC Entertainment LLC - Overview
• Exhibit 93: CEC Entertainment LLC - Product / Service
• Exhibit 94: CEC Entertainment LLC - Key offerings

• 10.5 CICI ENTERPRISES LP
• Exhibit 95: CICI ENTERPRISES LP - Overview
• Exhibit 96: CICI ENTERPRISES LP - Product / Service
• Exhibit 97: CICI ENTERPRISES LP - Key offerings

• 10.6 Dominos Pizza Inc.
• Exhibit 98: Dominos Pizza Inc. - Overview
• Exhibit 99: Dominos Pizza Inc. - Business segments
• Exhibit 100: Dominos Pizza Inc. - Key news
• Exhibit 101: Dominos Pizza Inc. - Key offerings
• Exhibit 102: Dominos Pizza Inc. - Segment focus

• 10.7 Little Caesar Enterprises Inc. 
• Exhibit 103: Little Caesar Enterprises Inc. - Overview
• Exhibit 104: Little Caesar Enterprises Inc. - Product / Service
• Exhibit 105: Little Caesar Enterprises Inc. - Key offerings

• 10.8 Marcos Franchising LLC 
• Exhibit 106: Marcos Franchising LLC - Overview
• Exhibit 107: Marcos Franchising LLC - Product / Service
• Exhibit 108: Marcos Franchising LLC - Key offerings

• 10.9 Papa Johns International Inc. 
• Exhibit 109: Papa Johns International Inc. - Overview
• Exhibit 110: Papa Johns International Inc. - Business segments
• Exhibit 111: Papa Johns International Inc. - Key offerings
• Exhibit 112: Papa Johns International Inc. - Segment focus

• 10.10 Papa Murphys International 
• Exhibit 113: Papa Murphys International - Overview
• Exhibit 114: Papa Murphys International - Product / Service
• Exhibit 115: Papa Murphys International - Key offerings

• 10.11 PepsiCo Inc.
• Exhibit 116: PepsiCo Inc. - Overview
• Exhibit 117: PepsiCo Inc. - Business segments
• Exhibit 118: PepsiCo Inc. - Key news
• Exhibit 119: PepsiCo Inc. - Key offerings
• Exhibit 120: PepsiCo Inc. - Segment focus

• 10.12 Upper Crust Foods Pvt. Ltd. 
• Exhibit 121: Upper Crust Foods Pvt. Ltd. - Overview
• Exhibit 122: Upper Crust Foods Pvt. Ltd. - Product / Service
• Exhibit 123: Upper Crust Foods Pvt. Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 124: Inclusions checklist
• Exhibit 125: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 126: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 127: Research methodology
• Exhibit 128: Validation techniques employed for market sizing
• Exhibit 129: Information sources

• 11.5 List of abbreviations 
• Exhibit 130: List of abbreviations

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