Pittsburgh Theatres Reopen Announcing Conversion to Digital

PITTSBURGH, July 31, 2012 /PRNewswire/ -- Two of Pittsburgh's largest cinemas, CHARTIERS VALLEY 20 in Bridgeville and NORTH VERSAILLES 22, will reopen after a temporary closure this Friday, August 3 with new films TOTAL RECALL (PG13) and DIARY OF A WIMPY KID: DOG DAYS (PG).  The theatres will be closed Wednesday and Thursday of this week for the properties to undergo some changes including the introduction of Phoenix Big Cinemas Management to operate the cinemas. Other changes to the sites include the introduction of RealD 3D-- a the state-of-the-art Digital 3D format, Gift Cards, online and advance ticketing through MovieTickets.com and an expanded concession menu. Guests can also join the free "Motion Picture Points" loyalty club to earn points for free popcorn, soft drinks and movie tickets at both locations.

"Phoenix Big Cinemas brings a track record of high quality entertainment to the Pittsburgh cinemas," said Marc Kossman, part of the ownership group of the two mega-plexes.  "The theatre upgrades and renovations will improve the overall cinema experience by offering a state-of-the-art Hollywood destination to our guests." Both cinemas offer plentiful parking and their convenient locations provide easy access for the surrounding communities.

Additional changes and enhancements for the all stadium theatres are planned during the next several months including a conversion to All Digital Projection, upgrades to digital surround sound, more screens offering RealD 3D and new signage.  With the upgrades to All Digital Projection, Chartiers Valley will change from 20 to 18 stadium auditoriums with approximately 4000 seats and North Versailles will adjust from 22 screens to 18 with over 3000 seats. The new management will oversee the changes and implementation of the digital systems.

Opening on Friday, August 3, Chartiers Valley Stadium 18 and North Versailles Stadium 18 will play new releases including Total Recall and Diary of a Wimpy Kid: Dog Days, as well as, recent and summer blockbusters such as The Dark  Knight Rises, The Watch, Ice Age: Continental Drift, The Amazing Spider-Man, and many more. The sites will play Step Up Revolution in Digital RealD 3D. During the opening weekend, the cinema will offer a Free Popcorn to all guests with a paid admission.

Knoxville-based Phoenix Big Cinemas Management will manage the cinemas for the Pittsburgh based ownership group.  "We are proud to include these cinemas within our circuit and be a part of their conversion to all digital projection. As we transition the theatres under our management we hope to bring a new, refreshed energy and provide the best possible entertainment experience possible," said Phil Zacheretti, President of Phoenix Big Cinemas Management. As of August 1, Phoenix Big Cinemas Management managed 27 theatres with a total of 220 screens in 16 states throughout North America.

Opening Weekend Offer

Free Popcorn with each paid admission August 3 – 5, 2012.

SOURCE Phoenix Big Cinemas