Pinkberry Launches eGifting Program for Customers to Send and Receive eGifts With Ease Just In Time for Holiday Shopping

For a Limited Time, Customers Will Receive a $5 Gift When Purchasing an eGift of $25 or More

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Nov 14, 2012, 07:00 ET

LOS ANGELES, Nov. 14, 2012 /PRNewswire/ -- This holiday season, Pinkberry is offering a new gifting experience that allows customers to give and receive Pinkberry gift cards with ease, either by picking up a gift card in-store or sending an eGift via the Pinkberry website, Facebook, or the new Pinkberry mobile app. As an added reason to celebrate the holidays and introduce customers to its new platform, Pinkberry will offer customers who purchase a $25 gift card (either in-store or through the mobile app) a $5 gift for themselves, starting November 16 through the end of the year.

(Photo: http://photos.prnewswire.com/prnh/20121114/LA13003)

"Consumers are looking for brands to enable commerce through their mobile devices," says Ron Graves, CEO of Pinkberry. "For the holidays, Pinkberry is elevating social commerce through eGifting with our new mobile app, empowering our customers to easily share the delicious gift of Pinkberry with friends and family via social channels and email from their mobile device."

Pinkberry will also debut its exclusive Gingerbread Pinkberry on Friday, November 16, providing a nostalgic taste with a delicious balance of sweetness and spice. The signature Gingerbread Pinkberry pairing comes topped with crushed ginger snaps, white chocolate crisps and nutmeg. It is available in all U.S. and Canada Pinkberry stores.

For more information or store locations visit www.pinkberry.com, like Pinkberry on Facebook, follow us on Twitter @Pinkberry or download the Pinkberry App on iTunes or Play Network. The Pinkberry mobile app is only available in U.S. locations.

About Pinkberry

Today, with 220 stores worldwide, Pinkberry is the original tart brand that reinvented the frozen yogurt category with its one-of-a-kind experience comprised of distinct product. Pinkberry's flavors and fresh-cut-daily fruit and premium toppings offer an irresistible light and refreshing taste. From store design to exceptional customer service to delicious yogurt flavors and toppings Pinkberry delivers an experience that delights and refreshes consumers. Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Visit us at http://www.pinkberry.com and on Facebook (www.facebook.com/pinkberry) and Twitter (@pinkberry).

SOURCE Pinkberry