Pilot Flying J Helps North America's Drivers 'Travel Well' with Healthy Food Options, Hot Beverage Variety and $100 Million in Facility Upgrades
KNOXVILLE, Tenn., Nov. 6, 2014 /PRNewswire/ -- Pilot Flying J, the largest operator of travel centers and travel plazas in North America, launches a fresh brand identity, invigorating its commitment to providing drivers with the best experience on the road.
The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverage offerings and $100 million in facility upgrades. To kick off its new brand identity, Travel Well, a travel journey, will document various Pilot and Flying J customers as they hit the road for the holidays, embark on family road trips and more.
"Providing convenience, quality and outstanding customer service is the cornerstone of our mission," said Whitney Haslam Johnson, Director of Brand and Customer Experience at Pilot Flying J. "Our primary goal is to always serve our customers with excellence, so when they asked for upgrades to our facilities and healthier food options, we were happy to deliver."
Pilot Flying J provides healthier food choices for travelers by offering an expanded selection of meals and snacks. PJ Fresh Marketplaces at select locations feature fresh, healthy and high-quality meal options including home-style meatloaf and roasted chicken. Additionally, Pilot and Flying J locations feature coffeehouse-quality beverages, such as "The Best Coffee on the Interstate," in eight flavors including Brazilian and Hazelnut; cappuccino; iced coffee and hot chocolate.
Ongoing upgrades at more than 650 existing travel centers and travel plazas across the country drive an improved experience for customers. Shower upgrades include larger showers, improved lighting, Italian tile, additional hooks to hang and store personal items and custom-designed benches for seating. New restroom features include new tile finishes, low water consumption fixtures including toilets and faucets, touchless hand dryers and LED light fixtures aimed at providing a greater level of comfort during travel stops.
An additional tool the company offers to help make life on the road better for drivers is an app that helps oversee time management. The MyPilot app allows drivers to plan trips by displaying Pilot and Flying J locations between point A and point B on any driving route.
In celebration of the suite of upgrades and launches, Pilot Flying J is offering a "behind-the-scenes" peek into the travel experience of a variety of bloggers and personalities. The Travel Well campaign will kick off November 3 and run through Thanksgiving—the busiest travel time of the year.
Celebrity bloggers Pete Thomas from NBC's Biggest Loser and NASCAR driver Michael Annett each will document their travels and how Pilot and Flying J locations are a part of their journey.
Mommy Blogger "Mommy Katie" will share her family's experience on the road, and the bloggers at Just Short of Crazy and The Vacation Gals will each highlight how Pilot and Flying J locations provides solutions to their travel needs.
Pilot flying J's Travel Well campaign will be a unique online and on-the-road event. The journeys will be documented through Pilot Flying J's website and social media profiles.
About Pilot Flying J
Pilot Flying J, the largest operator of travel centers and travel plazas in North America, is committed to making life better for professional drivers. Headquartered in Knoxville, Tenn., Pilot Flying J has more than 650 retail locations. The Pilot Flying J network provides drivers with access to more than 65,000 parking spaces for trucks, 4,400 showers and more than 4,500 diesel lanes offering DEF at the pump. Pilot Flying J subsidiary Pilot Logistics Services is one of the fastest growing independent energy logistics companies in North America. Together, Pilot Flying J and Pilot Logistic Services employ more than 24,000 people. Pilot Flying J is currently ranked No. 7 on Forbes' list of America's Largest Private Companies. Visit www.pilotflyingj.com for more information.
CONTACT:
Anne LeZotte, Communications Manager
Office: (865) 474-3028
E-mail: [email protected]
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SOURCE Pilot Flying J
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