Phillips Edison & Company Partners with Sonic Notify to Enhance Mobile Marketing Capabilities and Strengthen Customer Relationships

CINCINNATI, May 19, 2014 /PRNewswire/ -- Phillips Edison & Company ("PECO" or the "Company"), a fully integrated retail real estate company with a national platform of shopping centers, announced today it has entered into an exclusive agreement with Sonic Notify to become their first grocery-anchored shopping center partner to utilize beacon technology powered mobile marketing to enhance the shopping experience and drive sales.

The technology will be implemented at two of the Company's locations including Statler Square in Staunton, VA, which is anchored by Kroger, and La Plata Plaza in La Plata, MD, anchored by Target and Safeway. PECO will work with its retailers to provide promotions and community relevant information to shoppers who are utilizing the technology by downloading the application, which is available for all iOS and Android devices.

PECO's installation of Sonic's beacon technology in its grocery-anchored centers will enable retailers and advertising partners to immediately exchange personalized greetings, product suggestions, in-store discounts and coupons to consumers in specified locations.

"We look forward to launching this groundbreaking technology initially at two of our grocery-anchored centers, which will allow us to continue to build stronger, more intimate relationships with our customers and communities. We look forward to offering added value for our shoppers and driving sales to our retailers. In addition, the technology will provide us with valuable data to continue to enhance the shopper experience," explains Bob Myers, Chief Operating Office for Phillips Edison.

"We are pleased to be delivering our technology with two of Phillips Edison's grocery-anchored centers, which will allow the Phillips Edison team to explore new ways to build stronger, more engaging relationships with their customers and communities. We are passionate about partnering with retailers who recognize the power of enhancing their shoppers' mobile experience. Sonic is the complete bridge to provide relevant in-store mobile engagement for their shoppers, combining the best of both digital content and physical presence into a relevant and compelling experience," explains Aaron Mittman, Chief Executive Office for Sonic Notify.

Sonic Notify provides a complete enterprise-ready system of beacons, software development kits (SDKs), and a specifically tailored and highly scalable customer management service (CMS) for retailers to leverage to present valuable relevant proximity aware messaging to consumer's mobile devices when shopping in their stores. In addition, the system has a powerful analytics platform allowing the retailer to gain better insights into their customers' needs, to help create a truly engaging and valuable shopping experience.

About Phillips Edison & Company

Phillips Edison & Company offers a complete range of retail solutions for investors and retailers. The Company has an operating platform designed to optimize property value and consistently deliver a great shopping experience. Phillips Edison provides retail services including development, redevelopment, leasing and management of retail centers. Established in 1991, the company's portfolio currently includes a national footprint of retail properties. The Company has corporate offices in Cincinnati, Salt Lake City, New York City and Atlanta.

For more information, please visit www.phillipsedison.com or connect with us on LinkedIn.

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SOURCE Phillips Edison & Company

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