Phillips Edison & Company Adopts the LOC Card® to Enhance Customer Engagement throughout the Shopping Experience
CINCINNATI, Nov. 5, 2014 /PRNewswire/ -- Phillips Edison & Company ("PECO" or the "Company"), a fully integrated retail real estate company with a national platform of shopping centers, is pleased to announce its partnership with the LOC Card®, a consumer engagement platform from LOC Enterprises which allows customers to easily participate in merchants' loyalty programs and access their data and information from each program all in one convenient place.
Through this partnership, PECO and the LOC Card® seek to provide customers with a desirable shopping experience that simplifies the process of participating in customer loyalty programs. With the LOC Card®, customers can access a platform that stores data and information for participating merchants' loyalty programs, replacing the need for individual cards.
"At Phillips Edison, we place significant emphasis on creating an enjoyable shopping experience, and we are constantly seeking new, innovative solutions and services that benefit our retailers and consumers," said Bob Myers, Chief Operating Officer for PECO. "With this simplified solution, customers will be more likely to participate in loyalty programs which will help drive traffic to stores and provide retailers with multiple communication channels to engage their customers. It's a win-win for everyone involved and we look forward to working with LOC Enterprises."
The LOC Card®, which will be available at all PECO shopping centers, can be activated with just one swipe of the universal card at any participating retailer, automatically enrolling them into that merchant's loyalty program—no applications, no forms, no hassle. The LOC Card® also allows consumers to monitor rewards from all participating merchant loyalty programs from a single, secure website.
"In recent years, loyalty programs have struggled due to the cumbersome enrollment processes, privacy concerns, numerous cards, and a whole host of other reasons," said Jack J. Kennamer, President & CEO of LOC Enterprises, LLC. "The LOC Card® removes all the barriers that prevent customers from participating in retailer programs. We are absolutely thrilled to be working with an industry leader to provide customers a solution that can truly enhance their shopping experience."
"We think consumers will be our greatest ambassadors since they have made it abundantly clear that they want simplicity," Kennamer continued. "The data is clear and almost every retailer I have talked to acknowledged that fact."
According to a recent study of more than 350 participants, shoppers are most attracted to the LOC Card® program's ability to let them securely manage personal information and send relevant promotions, discounts and coupons based upon their shopping needs. Nearly 9 in 10 participants said they were likely to sign up for The LOC Card®, and 46 percent of shoppers surveyed indicated they would shop more frequently at retailers that supported The LOC Card®. Plus, 61% of shoppers indicated a strong likelihood of switching their primary grocery store if the LOC Card® was accepted at their typically second-choice grocery store.
"It's easy for a retailer to capture their set of core customers, but the real opportunity for their business's growth is getting to that casual shopper and turning them into a core shopper!" said Kennamer. "We just facilitate the engagement without being a "loyalty company/provider."
About Phillips Edison
Phillips Edison & Company offers a complete range of retail solutions for investors and retailers. The Company has an operating platform designed to optimize property value and consistently deliver a great shopping experience. Phillips Edison provides retail services including development, redevelopment, leasing and management of retail centers. Established in 1991, the company's portfolio currently includes a national footprint of retail properties. The Company has corporate offices in Cincinnati, Salt Lake City, New York City and Atlanta.
For more information, please visit www.phillipsedison.com or connect with us on LinkedIn.
About The LOC Card®
LOC Card® is a new global universal platform for consumers to enroll, manage, tailor and engage with all their merchant relationships (rewards programs) without requiring the merchant to change any of their backend system or analytic venders/systems. Engagement from the customer's perspective!
The LOC Card Solution® is an "all of the above approach" (wallet card, a key fob, and a smart phone app) to allow customers to easily participate in any merchant loyalty program. The LOC Card® is simple, convenient, and provides consumers with a solution that they have been demanding for many years. Consumers obtain the card and key fob free at participating merchants and then enroll in the LOC program through the LOC Card® website. The LOC Card® is then activated and, with one swipe of the card through any participating merchant's system, the customer is automatically enrolled into the merchant's loyalty program
About LOC Enterprises, LLC
LOC Enterprises, LLC, based in Cincinnati, OH, is the parent company of the LOC Card Solution®, providing the most effective, cost efficient, privacy protected, independent way to connect consumers with merchants' rewards and loyalty programs. The LOC Enterprises' management team consists of industry veterans from HP, Motorola, major retailers, and proven entrepreneurs in the fields of technology, start-up development, marketing and retail, bringing extreme depth and experience to the brand. The company has raised private equity to develop and market the product. For more information, visit www.locenterprisesllc.com.
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SOURCE Phillips Edison & Company
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