Philips Sonicare and Susan G. Komen for the Cure® Partner to Inspire Healthier Living

"Pink" Sonicare Essence power toothbrush will be sold with $100,000 in proceeds to support the Cure

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Sep 30, 2010, 08:30 ET

STAMFORD, Conn., Sept. 30 /PRNewswire/ -- Philips Sonicare is announcing today a partnership with Susan G. Komen for the Cure® in October 2010 and 2011 to celebrate its commitment to creating meaningful products that inspire healthier living. The partnership looks to increase awareness about the importance of total body health and how good oral health contributes to an overall sense of well-being. To support Komen for the Cure's promise to save lives and end breast cancer forever, Philips will donate $100,000 to the organization, and is releasing a commemorative Sonicare toothbrush with a pink power button.

"Philips Sonicare is excited to partner with an organization that shares similar values and goals, focusing on improving people's lives through science and research," says Leopold Stratenus, Marketing Director, Philips Sonicare. "So many elements go into creating a healthy lifestyle, from the everyday choices we make, to risk reduction, to treatment. Our goal is to empower people to make smart choices that will benefit their long-term well-being, such as using a power toothbrush, and getting regular check-ups."

The limited-edition Philips Sonicare Essence 5300® toothbrush will be available at exclusive retailers during the month of October. Special features include:

Komen-signature pink colored power button
Patented sonic cleaning technology that reduces plaque along the gum line to help prevent gum disease and reduces gingivitis
Smartimer™ that automatically shuts off after 2-minute dental recommended brushing time
Contoured brush head with extra-soft end-rounded bristles that are gentle on teeth and gums
Easy-start gently increases power over first 12 uses, to ease into the Sonicare experience
Guaranteed results offer better check-ups in 28-days or your money back, plus a two year limited warranty

The suggested retail price for the limited-edition Philips Sonicare Essence 5300® is $59.99, and will be available at the Philips Online Store at http://www.store.philips.com/pink, Best Buy and Drugstore.com, and as a 2-handle pack for $69.88 available at Sam's Club during October 2010. For more information on the partnership with Susan G. Komen for the Cure, please visit the "BrushPink" tab at www.facebook.com/PhilipsSonicare. For more information on the Philips Sonicare brand and line of products, please visit www.Sonicare.com.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

SOURCE Philips Sonicare