Philips AVENT Introduces NEW Comfort Breast Pump

Allows Moms to Comfortably Express Milk in an Upright Position

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Apr 17, 2013, 08:42 ET

STAMFORD, Conn., April 17, 2013 /PRNewswire/ -- Building on a strong history of innovation, Philips AVENT, the brand most recommended by moms worldwide, recently launched the NEW Comfort Breast Pump. Designed with mothers' needs in mind, this pump allows women to express milk in an upright position, providing more comfort while expressing.

(Photo: http://photos.prnewswire.com/prnh/20130417/NY95768 )

Philips AVENT continues to set the gold standard in the infant feeding space – with the recent introduction of the Natural Bottle, and now the launch of the Comfort Breast Pump, which includes the following key benefits:

Shorter funnel eliminates the need to lean forward while pumping, which means more comfort for mom when expressing
Comfort massage cushions to stimulate milk flow and prevent pooling
Gentle stimulation mode and three pumping settings

According to global research, 23% of women stop breastfeeding within three months because it becomes too painful to continue.* The innovative design of the new Comfort Breast Pump, allows mothers to breastfeed longer, and combined with the new Natural Bottle, allows women to easily combine breast and bottle-feeding – providing babies with the best start in life.

"Our research has shown that infant feeding products work best when mom is relaxed and comfortable," said Kristen LaQuatra Perhamus, Senior Marketing Manager for Philips AVENT. "For this reason, we involve moms at the earliest phase of the product development process, and the insights we collect from her are translated into features and benefits in our new Comfort Breast Pump."

In addition to providing a more relaxing and comfortable breast-pumping experience, the Comfort Breast Pump allows moms to express milk directly into the accompanying Natural Bottle for immediate feeding or storing.

To celebrate this ground-breaking launch, Philips AVENT is partnering with Big City Moms, a social network for moms, moms-to-be and families, as well as reality TV's favorite mom, designer and author, Rosie Pope. To kick off the partnership, Rosie Pope will be hosting a LIVE Twitter Party with Philips AVENT on April 22 at 8:00 p.m. EST. Follow @AVENT_US or #AVENTparents to join the conversation.

"I'm excited to be working with Philips AVENT on the launch of the new Comfort Breast Pump," said Rosie Pope. "Like many new moms, comfort and ease-of-use were two of the most critical factors I considered when I started breastfeeding. It's clear that Philips AVENT kept moms' needs in mind when designing this new breast pump. Being able to express milk while sitting comfortably will be much-appreciated by new moms."

The new Philips AVENT Comfort Breast Pump is available in Double Electric, Single Electric and Manual models.

Visit the Philips AVENT website at www.Philips.US/AVENT to learn more about the entire product portfolio, check out the Philips AVENT Facebook page at www.facebook.com/PhilipsAVENT, or follow @AVENT_US on Twitter.

^{* Research conducted in 2010 by the Philips Centre for Health and Well-Being was commissioned by Philips AVENT in seven countries across the globe.}

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Philips AVENT