P&G's Swiffer(R) Brand Partners With the 'Dog Whisperer' to Help Pet Owners Conquer Their Canine Cleaning Challenges

Renowned Pet Expert Cesar Millan Offers a New Approach to Cleaning Up After Pets

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Feb 17, 2010, 07:30 ET

CINCINNATI, Feb. 17 /PRNewswire-FirstCall/ -- P&G's Swiffer® brand announced today a partnership with Cesar Millan, renowned dog behavior specialist and host of the Emmy-nominated series "Dog Whisperer," to train pet owners on a pet-friendly approach to cleaning up after their pooches. This partnership arms the parents of pets with the best cleaning tools and techniques, from combating pet hair to preparing for a new puppy at home.

"How you approach cleaning up after and around your pet is critical," said Millan. "Swiffer and I have teamed up to show consumers the right way to clean up with a pet at home – or 12, in my case – and the tools they need to do it the right way. I use the Swiffer SweeperVac in my house, and it is my go-to tool to clean up after my pack and pick up shedding pet hair and larger messes at the same time."

Swiffer's partnership with Millan marks the brand's commitment to pet owners and providing an excellent clean for the pet community. The partnership will support the launch of the redesigned Swiffer SweeperVac, which combines the popular electrostatic Swiffer Dry Cloth with the power of a cordless, rechargeable vacuum cleaner. The 2-in-1 tool effectively tackles all messes, vacuuming pet food and clumps of hair, while trapping crumbs, dirt and dust to get floors thoroughly clean in one quick and easy step.

"Swiffer's research shows in a household full of shedding hair, crumbs and pet traffic, owners must clean more frequently and more thoroughly than usual," said Marchoe Northern, Swiffer brand manager. "Based on his unique approach to cleaning around a pet, Cesar is one of the most credible experts to communicate Swiffer's unique cleaning benefits for pet owners. He is helping pet owners understand how best to approach cleaning around their animals and the best tools for pet owners' unique cleaning challenges and needs."

When it comes to cleaning up after your pack, Millan advises:

Stay calm when you are cleaning. If you are stressed or frustrated when you go to pick up a cleaning tool, your dog can pick up on this negative energy and associate the cleaning tool with negativity. This can create instability and can result in problematic behaviors.
If you feel yourself getting frustrated, take a step back and recharge for five minutes before starting, and reconsider your cleaning tools. Tools that can do two things at once, like the Swiffer Sweeper Vac, will make you more relaxed about the process – and dogs pick up on that.

To learn more about Swiffer visit www.Swiffer.com, or become a fan at www.Facebook.com/Swiffer for exclusive content from Millan, as well as contests and tips from Swiffer.

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About Cesar Millan

Cesar Millan is a best-selling author, a much in demand public speaker, a branded pet care product designer/entrepreneur and, not least of all, an internationally popular and iconic series star of the hit TV show "Dog Whisperer with Cesar Millan," the National Geographic Channel's flagship series, currently filming its sixth season.

In April of 2005, Millan, his wife Ilusion, MPH Entertainment and Emery/Sumner teamed up to create Cesar Millan, Inc (CMI). CMI is the umbrella organization that develops, creates, and manages all of the enterprises associated with Millan and the "Dog Whisperer" phenomenon, including books, DVD releases, CDs, seminars, and branded products. On Valentine's Day 2007, Cesar and Ilusion Millan officially launched the Cesar and Ilusion Millan Foundation, "a national, non-profit organization designed to aid and support the rescue, rehabilitation, and placement of abused and abandoned dogs."

Today, Millan is a pop culture icon, inspiring flattering parodies on "South Park" and "Saturday Night Live;" references on popular shows including "Two and a Half Men," "Jeopardy!" and Bravo's hit series "Work Out;" as well as personal appearances on major national talk shows such as "Oprah," "Tonight Show with Jay Leno," "Martha Stewart," " "Today Show," "The View," etc. Millan has worked with many celebrity clients including Charlize Theron, Scarlett Johansson, Oprah Winfrey, Nicolas Cage, and many others.

"Dog Whisperer" airs in more than 80 countries.

Simply put, Millan is the $40 billion pet care industry's most recognized and sought-after authority working in the field of dog care and rehabilitation.