P&G Future Friendly and Recyclebank Join to Strengthen Recycling in U.S.

National Partnership Established to Motivate Consumers to Improve Environmental Performance and Reduce Waste at Home

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Apr 11, 2011, 08:00 ET

CINCINNATI, April 11, 2011 /PRNewswire/ -- P&G Future Friendly today announced a national partnership with Recyclebank to reward people for taking everyday conservation actions. The partnership, which follows a successful collaboration between Future Friendly and Recyclebank in Cincinnati that enhanced the city's recycling efforts, will help inspire residents nationwide to adopt recycling practices while rewarding households for reducing waste.

"P&G's Future Friendly is based on the premise that if we all take small steps together, we can collectively create a meaningful, measurable benefit for the environment," said Kirk Perry, Vice President, North America for P&G. "The Recyclebank partnership's dual focus on educating the public and rewarding consumers for improving their environmental performance is a natural fit for Future Friendly's core mission."

Recyclebank motivates consumers to live more sustainable lifestyles—including increasing household recycling and reducing home energy usage—with Recyclebank Points that are redeemable for discounts and deals from more than 3,000 local and national businesses. The more everyday green actions one takes, the more Points one earns. In addition to sponsoring this national rewards platform, Future Friendly will also provide Recyclebank members with opportunities to earn points through online educational content via the Recyclebank Learn & Earn platform, highlighting methods to save energy, save water and reduce waste within their homes.

"Recyclebank's mission is to motivate individuals and communities to realize a world where nothing is wasted," said Ian Yolles, Chief Sustainability Officer for Recyclebank. "Procter & Gamble has made an enormous long term commitment to sustainability, both with their own products and practices, and through consumer-facing initiatives like Future Friendly. This partnership is a great step in reaching our goal, as the collective impact of small individual green actions can be substantial."

The partnership is the latest effort by P&G's Future Friendly to educate the public and inspire people to take simple steps to help improve their environmental performance. Most recently, Future Friendly teamed with the National Geographic Society to launch Find Your Footprint, an in-school conservation education program developed to inspire students, families and schools to monitor and improve their environmental footprint. For more information regarding Future Friendly, please visit www.futurefriendly.com.

About Recyclebank

Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.

About P&G's Future Friendly

P&G's Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G's long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G's Purpose to Touch and Improve the Lives of the Worlds' Consumers, now and for generations to come.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands. For more information on P&G's commitment to sustainability, visit: www.pg.com/sustainability.

SOURCE Procter & Gamble