Petco Celebrates Force Friday with Midnight Release of New Star Wars™ Pet Fans Collection™ Characters
Exclusive Toys Feature the Newest Additions to the Star Wars Universe -- Kylo Ren, Captain Phasma and BB-8
SAN DIEGO, Sept. 4, 2015 /PRNewswire/ -- Petco debuted five new products as part of their Star Wars™ Pet Fans Collection™ at midnight, Sept. 4, in honor of "Force Friday." The new Petco toys, exclusively available at Petco.com/StarWars, feature the latest characters in the Star Wars galaxy, including the mysterious new villain Kylo Ren, First Order warrior Captain Phasma and smart droid BB-8.
"Response to the highly anticipated Star Wars Pet Fans Collection has been exceptional," said Rebecca Frechette, Senior Vice President, Merchandising for Petco. "We're thrilled to be a part of the Force Friday global event and bring these new characters to life for our furry fans and their pet parents."
The first two collections of Star Wars Pet Fans Collection debuted at Petco, Petco.com and Unleashed by Petco in May and August 2015. Exclusive products will continue to be released this month, and continuing in November 2015 and January 2016.
In addition to these three new characters, the Star Wars Pet Fans Collection features an assortment of product inspired by classic Star Wars characters, including: Han Solo™, Darth Vader™, Princess Leia™, Chewbacca™, Yoda™, Ewok™, R2-D2™, C-3PO™, Boba Fett™, Stormtrooper™, Jabba the Hutt™, Jawa™, Death Star™, AT-AT™, Darth Maul™, Wampa™ and X-Wing Fighter™, among others.
The popular collection, which ranges in price from $4.99 to $49.99, includes toys, collars, leashes, pet ID tags, apparel and accessories, all of which are currently available at Petco stores nationwide and online at Petco.com. Beds for dogs and cats and additional home accessories will be available at a later date. With products available in sizes ranging from XS-XXXL, pets of all sizes can awaken the force and join the fun.
Pet parents and fans are encouraged to document their experience using the hashtags #ForceFriday and #StarWarsPet. For more information, please visit www.petco.com, Facebook.com/Petco, Twitter.com/Petco and Instagram.com/Petco.
About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,400 Petco locations across the U.S., Mexico and Puerto Rico, including more than 120 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Contact: Lisa Stark, [email protected]
Photo - http://photos.prnewswire.com/prnh/20150903/263735
SOURCE Petco
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