Peroni Nastro Azzurro Joins (RED) as Official Beer of EAT (RED). DRINK (RED). SAVE LIVES

NEW YORK, June 2, 2014 /PRNewswire/ -- This June, Peroni Nastro Azzurro, one of Italy's leading brands and the world's No. 1 premium Italian beer, is teaming up with (RED) as the official beer of EAT (RED). DRINK (RED). SAVE LIVES, a campaign led by Mario Batali and Pat LaFrieda to raise money and awareness to fight AIDS. The campaign kicks off June 1, and runs through June 10, with Peroni providing support at a number of participating restaurants and bars across the country.

EAT (RED). DRINK (RED). SAVE LIVES gives food and drink enthusiasts the opportunity to play an active role in the fight to end AIDS. From Michelin-starred restaurants, to bars, food trucks and everyone in between, there will be delicious (RED) culinary experiences available for everyone.

"I am a big fan of Peroni Nastro Azzurro, and as an Italian myself I am thrilled to have them on board as a partner for the EAT (RED). DRINK (RED). SAVE LIVES campaign," said Mario Batali. "I look forward to having them support (RED) at participating bars and restaurants nationwide and celebrating with them for (RED)'s June 2 kickoff event at EATALY."

Consumers 21 and older can participate in the EAT (RED). DRINK (RED). SAVE LIVES campaign by visiting participating restaurants and bars, where they can enjoy Peroni and join the brand's efforts with (RED) by making a contribution to The Global Fund. As the campaign's official beer, Peroni is working closely with participating establishments across the country to further spread awareness about this new program. When perusing menus this June, patrons are encouraged to join the efforts by choosing Peroni as their drink of choice at these participating restaurants.

"Peroni Nastro Azzurro is built on Gioia di Vivere or 'Joy of Life' and we truly embrace using our position to support (RED) and all their efforts," said Ryan Verschoor, Peroni Nastro Azzurro's global marketing director. "Mario Batali has championed his craft in the spirited culinary community and we are proud to work alongside such iconic partners in the EAT (RED). DRINK (RED). SAVE LIVES campaign towards the goal of an AIDS-free generation."

Whether food and drink establishments create a (RED)-inspired menu item, a special (RED) cocktail or simply make a donation to The Global Fund to fight AIDS, there are many simple, easy ways to get involved. Full details can be found at www.red.org.

About Peroni Nastro Azzurro
Peroni Nastro Azzurro – Italy's No. 1 premium beer – is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand's history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer's stylish Italian heritage. For more information, please visit www.peroniitaly.com 

* Peroni will be donating $15,000 to the Global Fund regardless of any consumer action.

About (RED)™
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.

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SOURCE Peroni Nastro Azzurro

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